As the April launch of the Apple Watch fast approaches, Apple has taken out a major 12-page ad in the latest issue of fashion magazine Vogue, and also included a video version in the digital iPad edition.
Apple Chief Executive Tim Cook was in Israel on Wednesday, and had a meeting with President Reuven Rivlin, as Apple is prepared to open a new office in the country.
With its latest recruiting efforts, Apple is allegedly targeting "experts in next-generation technology" from rival Samsung, offering raises and competitive benefits to lure talent to California.
This weekend delivers iPhone finger gloves, an assortment of discounts on Apple's lone remaining MacBook with an optical disc drive, $50-70 off iPad Air 2s with added tax-saving benefits, how to save $400 to $600 on 4 dozen iMac 5Ks bundles with AppleCare and all-in-one-Canon printers, $400 off 15" MacBook Pros and Gazelle certified iPhone 5s models from $319.
In yet another sign of how Apple may market its upcoming wearable device to the high-end fashion market, the Apple Watch is rumored to be featured in a display inside Paris's Galeries Lafayette.
For a limited time, AppleInsider has re-teamed with one of Apple's authorized resellers to offer an instant $50-$150 discounts on all configurations of Apple's new iMac with Retina 5K display, each of which now also comes with a free 3-Year AppleCare Protection Plan, a free Canon PIXMA all-in-one printer, free expedited shipping (and no sales tax collected in 48 states).
Rumors continue to circulate that Apple Chief Executive Tim Cook may be planning a trip to Israel, to commemorate the opening of a new research and development office in the city of Herzliya Pituach.
In an industry first, RBS and NatWest will be the inaugural apps in the U.K. to add Touch ID support to their iPhone apps, allowing users to securely log into their accounts with the use of their fingertip.
In the latest high-profile claim surrounding Apple's rumored electric car project, Reuters on Saturday cited sources who believe the company has been interacting with automotive suppliers and car manufactures in an attempt to learn how to develop an autonomous car.
Apple has made it so that anyone, on any type of system, can create an Apple ID, allowing them to access the browser-based iWork productivity suite on iCloud.com.
Apple on Thursday announced that the size limit of application packages submitted through iTunes Connect can now be as large as 4 gigabytes, doubling the previous 2-gigabyte restriction.
Though Google and its manufacturing partners hoped to get the jump on the Apple Watch with the debut of its own wearable platform last year, it didn't translate into blockbuster sales to consumers, according to a new study.
Apple today is expected to complete a two-part sale of Swiss-franc bonds, raising at least $1.08 billion U.S. to help fund its massive ongoing capital reinvestment program.
Apple has historically downplayed the significance of megapixels in measuring image quality, and the company may stick to that approach once again later this year with another 8-megapixel camera in its next-generation iPhone, according to a new rumor.
Apple may be planning to debut a relatively minor update for its existing MacBook Air lineup in a matter of days, though won't be the anticipated 12-inch redesign with a high-resolution Retina display, according to a new rumor.
The long-awaited film based on the authorized biography of Steve Jobs, penned by Academy Award winning screenwriter Aaron Sorkin, will hit theaters this fall, on Oct. 9.
Ongoing price wars in the U.S. mobile industry have led Verizon to shave $10 off the monthly rate of a number of its shared data plans, in line with aggressive strategies taken by AT&T, T-Mobile and Sprint.
Following the news that tech retailer RadioShack has filed for bankruptcy, a new report claims that online megastore Amazon has expressed interest in buying some of the company's brick-and-mortar locations.
In preparation for the upcoming Chinese New Year, Apple has released a new China-specific version of its ad "The Song," and the company has also revealed that its new store in Tianjin will open this Saturday.
Apple, along with Google and Amazon, will avoid fines from the Italian government after agreeing to revise policies regarding so-called "freemium" mobile games and applications.
Apple revealed this week that the launch of the iPhone 6 and iPhone 6 Plus attracted more Android users than ever before. But new data suggests that the rate of Android switchers in the U.S. was steady last quarter, implying that international users are the ones who made the jump to iPhone in record numbers.
Struggling Japanese electronics maker Sony has conceded defeat in the digital music market, announcing on Wednesday that it will close its cross-platform Music Unlimited service at the end of March and refer customers to another iTunes & Beats Music competitor, Spotify.
Downloads still aren't translating to dollars for Google and developers who create applications for its Play store for Android devices, as Apple's iOS App Store remains far and away the most profitable digital storefront, according to the latest data.
A Mac hardware vulnerability that has yet to be exploited on a wide scale will reportedly be fixed with Apple's forthcoming OS X 10.10.2 update for Yosemite, preventing any future attacks.
Apple is likely to launch a hardware stylus to enhance the user experience for its long-rumored 12.9-inch "iPad Pro," according one well-placed industry analyst with a strong track record in predicting the company's future product plans.
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