Apple has suffered a major drop in iPad sales in China for the last quarter, according to analysts, with local rival Huawei overtaking Apple as the biggest tablet brand in the country, despite an overall slump in tablet sales for the period.
Apple's sales of iPhones in the first calendar quarter of 2020 were down by only 1% in a China market that contracted by 22% year-over-year, as buyers rapidly shifted to online orders and enthusiastically bought iPhone 11 models.
As Apple deals with interruption of the COVID-19 epidemic in China, its Android competitors face all the same issues; except that they make far less money and operate on much thinner margins across fragile shipment volumes.
Research claims that while the entire market's smartphone profits declined by around a tenth in 2019, Apple continued to dominate with 66% of all profits and the nearest competitor being Samsung on just 17%.
Figures from market research groups trying to estimate how many iPhones Apple is selling "simply aren't any good," according to Neil Cybart, the Above Avalon analyst who most accurately modeled the company's revenues and earnings for the quarter.
Apple shipped 1.3 million fewer iPhones to Europe in the second quarter, analysis of the smartphone market has revealed, a fall of 17% year-on-year, meanwhile Android-based rivals Xiaomi and Samsung are seeing considerable shipment growth over the same period.
When Apple entered the smartphone market in 2007, it didn't do so to lose money making most of the world's smartphones as a public service. All these years later, a shocking number of analysts and reporters still seem to be confused about this.
Apple's share of the global smartphone market fell year-over-year in the June quarter from 11.3% to 10.1%, attributable by a research firm mostly because of better performance by Chinese vendors and Korea's Samsung.
Huawei was working with Google to take on Apple's HomePod and Amazon's Echo smart speaker range with a jointly-produced device, a report claims, but the close collaboration came to an abrupt end in May, just before restrictions were placed on Huawei by President Donald Trump and the U.S. government.