Almost 12 months after Apple launched App Tracking Transparency, a new analysis predicts its second year will still see major disruption to advertiser, with Facebook, YouTube and more collectively losing around $16 billion.
Apple has again made the Time Magazine list of the 100 most influential companies of 2022, with the publication naming Apple a "titan" that is flexing its power with impactful privacy features.
Ad industry experts are concerned about the future expansion of Apple's privacy features on iPhone, including the recently released Private Relay and Hide My Email.
Apple's introduction of App Tracking Transparency rocked the digital ad industry, but the decision to implement the program was less an attack on tech rivals and more an attempt to fix a problem Apple itself introduced.
Google has announced that it would be bringing Apple-like privacy changes to Android, but promised that the updates wouldn't be as "disruptive" as features like App Tracking Transparency.
App Store privacy changes are driving advertising money elsewhere, but investment bank Cowen believes that the trend doesn't have any immediate risks and may only have a modest impact on Services growth.
Apple is being investigated by a regulator in Poland over App Tracking Transparency for iOS, with the privacy initiative being called potentially anti-competitive.
A new report is bringing to light additional details on how platforms like Facebook and Snap are working around Apple's App Tracking Transparency feature to collect data.
Certain big tech app developers are claiming that they are still able to derive "user-level" details, leading to a report that claims that Apple must not be enforcing App Tracking Transparency fully.
Snap sued for misrepresenting impact of Apple privacy changes
Fitness firm Peloton sees COVID sales boom end, blames Apple's iOS 14 App Tracking Transparency privacy feature for hurting sales.
Sir Nick Clegg has accused Apple of double standards, in claiming it is protecting user privacy while really abusing the power of iOS and its dominant position in the market.
Apple's privacy push has cost social media companies dearly, with advertising revenue for Facebook, Twitter, Snap, and YouTube down almost $10 billion in the second half of 2021 due to iOS' App Tracking Transparency feature.
Google reports that its earnings have been only modestly affected by Apple's App Tracking Transparency since iOS 14, so far.
As the social media sector bemoans Apple's recently enacted iOS privacy protections, Twitter on Tuesday said the changes that require users to opt in to ad tracking had a lower than expected impact on ad revenue.
Stock prices of Facebook, Twitter and other companies reliant on digital ad revenue fell on word that Snap's revenue was negatively impacted by new iOS privacy features.
Snapchat parent company Snap saw its stock price fall precipitously on Thursday after reporting less than stellar earnings, results blamed in part on Apple's new privacy policies.
Apple's in-house advertising arm, Search Ads, appears to be benefiting from Apple's privacy push in 2021, with the business growing in market share at a time when rival advertising firms are having trouble targeting advertising at potential customers.
Facebook plans on revamping how its advertising system works to place more value on user privacy and reduce the emphasis on data collection.
Apple CEO Tim Cook said the company is seeing "quite a bit" of positive reaction from customers to its App Tracking Transparency privacy feature.
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William Gallagher
Mike Peterson
Malcolm Owen
Mikey Campbell
