Facebook freezes hiring, blames iOS changes for reduced revenue growth
Meta, Facebook's parent company, has told staff it is freezing recruitment as its revenues grew less than predicted, in part because of Apple's iOS 14 privacy changes.
App Tracking Transparency
William Gallagher
Apple counters claims that privacy features were meant to boost its ad business
Apple has released a new report that analyzes the impact of App Tracking Transparency on the mobile advertising industry — and defends against accusations that it boosts its own ad business.
Mike Peterson
Apple's privacy features will cost Facebook $12.8 billion in 2022
Almost 12 months after Apple launched App Tracking Transparency, a new analysis predicts its second year will still see major disruption to advertiser, with Facebook, YouTube and more collectively losing around $16 billion.
Apple named a titan in Time's 2022 list of most influential companies
Apple has again made the Time Magazine list of the 100 most influential companies of 2022, with the publication naming Apple a "titan" that is flexing its power with impactful privacy features.
Ad industry worried about expansion of Apple's iPhone privacy features
Ad industry experts are concerned about the future expansion of Apple's privacy features on iPhone, including the recently released Private Relay and Hide My Email.
App Tracking Transparency aimed to solve a problem of Apple's creation
Apple's introduction of App Tracking Transparency rocked the digital ad industry, but the decision to implement the program was less an attack on tech rivals and more an attempt to fix a problem Apple itself introduced.
Malcolm Owen
Google says it's bringing Apple-like privacy features to Android
Google has announced that it would be bringing Apple-like privacy changes to Android, but promised that the updates wouldn't be as "disruptive" as features like App Tracking Transparency.
No immediate risks to App Store despite lower ad spending, analyst says
App Store privacy changes are driving advertising money elsewhere, but investment bank Cowen believes that the trend doesn't have any immediate risks and may only have a modest impact on Services growth.
Apple faces antitrust probe in Poland over App Tracking Transparency rules
Apple is being investigated by a regulator in Poland over App Tracking Transparency for iOS, with the privacy initiative being called potentially anti-competitive.
Mikey Campbell
