New Ultrabooks still viewed as 'too pricey' next to Apple's MacBook Air

The latest batch of Windows-based Ultrabook PCs will not undercut Apple's ultraportable MacBook Air enough on price to win away most consumers, according to a new analysis.

Neil Hughes 14 years ago 45

Purported 13" MacBook Pro specs show USB 3.0, Ivy Bridge, no Retina display

An image claiming to show specifications for an unreleased 13-inch MacBook Pro shows it equipped with an Ivy Bridge processor and USB 3.0 ports, but without a high-resolution Retina display.

Sam Oliver 14 years ago 131

Intel launches new low-voltage Ivy Bridge CPUs suited for MacBook Air

Intel on Thursday announced 14 new Ivy Bridge processors, four of which are ultra-low voltage chips that could find their way into Apple's updated MacBook Air lineup.

AppleInsider Staff 14 years ago 31

Apple remains most valuable global brand with 19% growth to $183 billion

A new survey again placed Apple as the world's most valuable brand, even as nearly half of the top 100 global brands, including rivals Google and Microsoft, lost value over the past year.

Josh Ong 14 years ago 13

Apple's next iMacs also rumored to receive Retina display upgrade

In addition to the MacBook Pro lineup, Apple's next-generation iMac desktops are also rumored to receive a new high-resolution Retina display.

AppleInsider Staff 14 years ago 81

Genesys tapped to supply USB 3.0 chips for Apple's MacBook Air

In a sign that Apple plans to adopt USB 3.0 in addition to Thunderbolt on its MacBook lineup, the company is said to have inked a deal with Genesys Logic for USB 3.0 card reader controller chips.

Katie Marsal 14 years ago 33

Suppliers gearing up for launch of Apple's new MacBooks in June - report

Apple's long-awaited update to its MacBook lineup will be announced by the company in June, when suppliers are currently preparing for their shipments to significantly rise, according to a new report.

Sam Oliver 14 years ago 26

Benchmarks hint at next-gen Ivy Bridge MacBook Pro, iMac

Geekbench benchmarks that appear to be from unreleased versions of Apple's MacBook Pro and iMac computers have surfaced online and serve as compelling evidence of upcoming upgrades from the company.

Josh Ong 14 years ago 44

Intel looks to build ultra-efficient mobile chips Apple 'can't ignore'

Computing giant Intel is once again looking to gain ground in the mobile device market currently dominated by low-power ARM-based processors, saying that it plans to ply its substantial faculties toward currying favor with major player Apple.

Mikey Campbell 14 years ago 100

HP exec: 'Apple may like to think they own silver, but they don't'

When asked about similarities between the design of HP's new Ultrabook and Apple's MacBook Air, an HP executive dismissed concerns that Apple could sue.

Katie Marsal 14 years ago 166

Intel launches next-gen Ivy Bridge processors with 3D transistors

Intel has officially launched the first wave of its Ivy Bridge processors with a new tri-gate transistor technology, touting the new chips as the "world's first 22 nanometer product."

Josh Ong 14 years ago 110

Judge refuses to dismiss staff poaching suit against Apple, Pixar, Google

Apple and a number of other technology and entertainment companies, including Google and Pixar, continue to face the prospect of a class-action antitrust suit over an anti-poaching agreement.

Slash Lane 14 years ago 0

Intel reportedly expects shipments of 20-30M ultrabooks in 2012

A new report claims Intel has set internal estimates of between 20 to 30 million ultrabook units this year.

Josh Ong 14 years ago 11

Intel & Microsoft hope to push iPad's global market share under 50% in 2013

Both Microsoft and Intel are said to have been working closely with PC makers in hopes of pushing Apple's iPad to less than 50 percent of the global tablet market by mid-2013.

Sam Oliver 14 years ago 74

'Bulk' of first wave of Intel's next-gen Ivy Bridge chips bound for desktops

Intel revealed on Tuesday that the first wave of its next-generation Ivy Bridge processors will feature quad-core models, the bulk of which are headed for desktop computers, followed by a second launch of dual-core chips for "mainstream notebooks."

Josh Ong 14 years ago 62

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