Microsoft's fight against Apple ads seen as waste of money

With Apple's Mac home market share tripling in the past five years, Microsoft has fought back with its own advertising campaigns attacking Apple for the first time, a move one analyst sees as a mistake.

Neil Hughes 16 years ago 123

Apple's Mac leads sales growth as PC market begins to recover

The worldwide PC market began a slow rebound from the recession last quarter with overall home sales surging, and strong Mac sales with business buyers.

Neil Hughes 16 years ago 22

School shoppers choose netbooks over Apple, for now

A new study suggests students prefer low-cost netbooks over Apple's MacBook, but some believe the Mac-maker's long-rumored tablet could take a large portion of low-end laptop sales.

Neil Hughes 16 years ago 129

Apple's share of U.S. PC market slips to 7.4% as sales decline

Apple's share of the U.S. computer market fell to 7.4 percent during the first calendar quarter of 2009 from 8.0 percent during the fourth quarter of 2008, market research firm Gartner said Wendesday.

Katie Marsal and Aidan Malley 17 years ago 168

Mac web share hits record 9.9 percent in January

Even as the economy has continued to falter, Apple's share of web users has climbed up to a landmark 9.93 percent in the first month of 2009 while Windows' own share continues to slide downwards.

Katie Marsal 17 years ago 51

Apple's share of US PC market slips to 8% at hands of Acer

Apple's share of the US computer market fell to 8 percent during the fourth calendar quarter of 2008 from 9.5 percent in the third as the Mac maker surrendered its third place ranking to surging netbook maker Acer, according to market research firm Gartner.

Kasper Jade 17 years ago 91

Apple snags nearly 10% of US PC market in third quarter

With just days to go before Apple announces the results of its fourth fiscal quarter, new data from market research firm Gartner has the Mac maker snagging a near 10 percent share of the US PC market for the three month period ending September, with its unit shipments growing more than six times the industry average.

Katie Marsal 17 years ago 27

Apple's US retail notebook share up to 20 percent?

One in five notebooks purchased at US retail outlets during the recent back-to-school buying season were Macs, according to a new report.

Sam Oliver 17 years ago 28

Mac presence on web up nearly 5 percent in September

More and more consumers are choosing Apple computers to access their favorite online content, with the presence of Macs on the Web growing more than 4.7 percent last month, according to the latest market share figures from Net Applications.

Sam Oliver 17 years ago 27

Apple's North American notebook share jumps 60 percent

Brisk sales of Apple's MacBook product lines have seen the company's share of the North American notebook market surge more than 60 percent on a yearly basis through the second quarter of the year, according DisplaySearch.

Katie Marsal 17 years ago 42

Report: Mac adoption expanding in the enterprise

Despite the lack of any clear and obvious enterprise strategy at Apple, analyst Benjamin Gray of Forrester Research reported an incremental gain in enterprise Mac use among the 2,500 organizations the company tracks, representing 50,000 end users.

Prince McLean 17 years ago 23

Apple may report unprecedented 3 million Mac quarter

The investment banking division of the Royal Bank of Canada said Thursday that Apple's back-to-school promotion is showing signs that it will drive the company to a record-smashing quarter in which sales of Macs could exceed 3 million.

Sam Oliver 17 years ago 50

iPhone reception; Australian Mac sales boom; 30% off Office 2008

AT&T is investigating reports from iPhone 3G users who claim their new phones can't maintain a solid 3G signal. Meanwhile, new figures show a huge jump in Apple's share of the Australian PC market. And Microsoft is offering students up to 30% off Office 2008 with the purchase of a new Mac.

AppleInsider Staff 17 years ago 65

Apple may have shipped record 2.54 million Macs in third quarter

Based on an analysis of Gartner Group's recently published estimates on domestic Macintosh sales, AppleInsider contributing analyst Andy Zaky estimates Apple to have shipped 2.54 million Macs during its third fiscal quarter ended June.

Andy M. Zaky, Bullish Cross, Special to AppleInsider 17 years ago 24

Apple passes Acer to become third largest U.S. PC vendor

Macs garnered an 8.5 percent share of the U.S. PC market during the second quarter of the year, pushing Apple past Acer in the national rankings and into third place overall, according to preliminary data released Wednesday by market research firm Gartner.

AppleInsider Staff 17 years ago 54

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