AMD announced on Wednesday that it has hired Jim Keller, who was previously a director in Apple's mobile platform architecture group where he worked on Apple's custom chips for devices like the iPhone and iPad.
Apple raised eyebrows during the original iPad unveiling when it casually noted that the new device would be using a new, Apple-designed System on a Chip named the A4. The company's future custom silicon plans are likely to expand even faster following its acquisition of Intrinsity, a privately owned ARM design firm.
Though early reports and speculation suggested Apple's custom A4 system-on-a-chip found inside the iPad was based on the more advanced, dual-core ARM Cortex-A9 architecture, one new report says the processor actually "just isn't anything to write home about."
U.S. publishers are reportedly negotiating tablet-related content deals with Apple in New York; a list of potential component suppliers for the hardware has surfaced, including a P.A. Semi-designed processor; and new allegations claim Time Inc. has little knowledge of the tablet.
ARM is demonstrating the first working example of a multicore processor that may dramatically speed up smartphones. Meanwhile, Apple is looking for iPhone engineers that can write multithreaded code that may take advantage of ARM's breakthrough.