Apple is continually trying new methods to get its products into the hands of Indian consumers, and the Cupertino company recently rolled out a range of new offers to attract iPhone buyers in the world's second-most populous country.

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Local smartphone makers in India with aggressively low prices are outselling worldwide market leaders Apple and Samsung, according to new data.

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Almost a year after the device launched in the U.S., Apple has brought its newest Apple TV to India, and the company is currently looking to develop partnerships to stream content directly to TVs through the device.

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Apple is taking much of what it learned while making inroads into the world's largest cellphone market in China and applying that knowledge to help it crack the vast opportunity present in India, where the company is working with distributors to mitigate the up-front costs of acquiring an iPhone in the country.

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