Rather than negatively impacting Mac sales, a new report provides evidence that the impending launch of Windows 7 could actually be a boon for Apple.

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Walt Mossberg of The Wall Street Journal has given Microsoft's Windows 7 a glowing review, noting that Microsoft's latest operating system is still behind Apple's Mac OS X, but not by much.

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Microsoft executive Steve Ballmer went on the offensive against Apple in a recent interview, stating that Windows has gained market share on OS X, and that the browser Safari is a "rounding error."

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Microsoft is promoting the release of Windows 7 by encouraging users to throw Tupperware-like house parties in celebration of the launch.

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For a limited time, students will be able to purchase Microsoft's upcoming Windows 7 operating system for $30, roughly the same price as Apple's competing Mac OS X Snow Leopard.

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As rumors of Apple's still-unannounced tablet device continue to swirl, the impending launch of Windows 7 has led to a plethora of touchscreen devices that look to beat Apple's anticipated device to market.

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Speaking to a group of market analysts this week, Microsoft Chief Executive Steve Ballmer repeatedly mentioned Apple, including a suggestion that a growing rate of Mac adoption is statistically insignificant.

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Once accustomed to ever-rising profits, Microsoft has been dealt two blows with both its second quarter of losses in a row and its first-ever annual decline, all at the same time as Apple has had its best non-holiday quarter yet.

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Microsoft tried to appease disgruntled customers on Thursday with news lower Windows 7 upgrade prices as well as a concession that lets owners of the now 8-year-old Windows XP move up to the new operating system at a lower price.

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Due to ongoing antitrust issues with the European Union, Microsoft has confirmed it will ship Windows 7 in Europe without its flagship browser, Internet Explorer 8.

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After trying to beat back the Mac's increasing encroachment into the PC world with ads focused on price, Microsoft's club has been picked up by Apple to give Windows 7 an embarrassing pummeling in terms of price.

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The last test version of Windows 7 has reached a wide audience and is now believed on track for a late October release, putting Microsoft's last cards on the table as it prepares to square off against Mac OS X Snow Leopard.

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Despite valiant efforts to push its Windows licensees to adopt Vista and the forthcoming Windows 7, Microsoft has one again agreed to extend the option of selling Windows XP for use on new PCs for another year, through April 30, 2010.

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After being humbled last year at the high-profile CanSecWest security conference, Apple faces further scrutiny as the same event organizers not only plan to test the Mac's defenses but, for the first time, the iPhone's as well.

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As software giant Microsoft is warning of continued economic hardship after its first round of layoffs ever, the company's chief executive is eyeing competition from Apple, Linux, and Google on the desktop while downplaying the market strength of the iPhone and other opponents of its Windows Mobile operating system.

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While Microsoft is working to refine its flagship operating system to be more palatable to a wide audience of PC users, Apple is working to keep Mac OS X a key attraction to Mac hardware to woo potential switchers and retain its loyal users. Here's what's known about Mac OS X 10.6 Snow Leopard.

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As the previous segment detailed, Windows 7 and Mac OS X 10.6 Snow Leopard aren't competing directly; instead, each is part of competitive strategy to either grow the Mac user base at Microsoft's expense, as Apple has been doing, or in Microsoft's case, to stop the hemorrhaging market share losses and reclaim leadership of desktop operating system development.

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The tech media is working to pit Microsoft's upcoming Windows 7 release against Apple's new Mac OS X 10.6 Snow Leopard, but the two products aren't really direct competitors.

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In Las Vegas to lead his first CES keynote yesterday, Microsoft chief executive Steve Ballmer announced a free Windows 7 public beta, available for download tomorrow, and a new piece of song composition software akin to Apple's GarageBand.

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