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iTunes Music Store to arrive in Denmark this October

Apple will unveil a Danish version of its iTunes online music store this October, the Copenhagen Times is reporting.

A few days prior to the iTunes launch, rival Miscrosoft is expected to debut its own music download site, MSN Music, in Denmark.

Representatives for Apple Computer told the publication that while they're aware of Microsoft's plans, the brewing battle for online music fans in Denmark isn't intimidating to them.

"Our product is incredibly user-friendly, and our success on the online music market will be aided along by our music playback technology iPod," said Apple Denmark product director Henrik Ryle.

No further details on the launch were provided.

Earlier this year, Apple opened online music stores in UK, France and Germany. However, the company has yet to negotiate a deal that would allow them to deliver a variant of its iTunes Music Store to major markets such as Canada and Japan.