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T-Mobile on Thursday launched a pair of initiatives aimed at American travelers. In the first, the carrier is giving an hour of Gogo in-flight internet service to all domestic U.S. fliers, including what the company calls "those long-abused AT&T and Verizon customers."
The offer is valid only between June 24 and June 26, but should be on over 33,000 flights. T-Mobile first began offering an hour of free Gogo internet on June 13, but only to its own subscribers.
The second gives U.S. residents on the company's Simple Choice plans free unlimited data while traveling in Europe this summer, excluding Andorra. Tethering isn't allowed however, and data speeds may typically be closer to 128 kilobits per second, with higher bandwidth available only available in select locations.
The free European roaming will last from July 1 through August 31.
Recently, the carrier's weekly "T-Mobile Tuesdays" free pizza offering through Domino's was cancelled early, due to overwhelming demand. The company is now using a number of perks to foster subscriber loyalty, among them contests, discounts, giveaways, and even stock options.