Apple's Tim Cook calls VR 'cool' and not a niche Asked about the technology during a call on the company's Q1 results, Apple CEO Tim Cook called virtual reality "cool" and something with interesting applications, though he didn't tease any plans Apple might have. Roger Fingas 10 years ago 24
New Apple hire suggests increased interest in immersive virtual reality A report on Thursday revealed Apple recently hired Doug Bowman, a top researcher in the fields of virtual reality and augmented reality, suggesting the company is seriously investigating immersive computing and similar VR/AR solutions. Mikey Campbell 10 years ago 15
Apple predicted to aggressively pursue virtual & augmented reality tech in 2016 As hype continues to build around upcoming virtual reality and augmented reality products, one Wall Street analyst doesn't think Apple will sit on the sidelines, potentially acquiring companies and working behind the scenes on its own offerings throughout 2016. Neil Hughes 10 years ago 25
Apple poaches lead Microsoft HoloLens audio engineer, seen as boost for augmented reality research The lead audio engineer for Microsoft's HoloLens augmented reality project has been hired away by Apple, fueling speculation that the iPhone maker could be working on an AR project of its own. Neil Hughes 10 years ago 17
The best virtual reality apps for iPhone, compatible with Google Cardboard Before virtual reality headsets become mass-market products, iPhone owners can sample the futuristic technology in a cheap and easy way, thanks to Google Cardboard. AppleInsider offers a rundown of the best VR experiences available to download right now on the App Store. Neil Hughes 10 years ago 24
E3 2015: iOS games and virtual reality hint at the future of fun The annual Electronics Entertainment Expo was held last week, and AppleInsider was there to see the latest iOS games and controllers. We also also went hands-on with some of the next-generation virtual reality technology that has become a major focus for the industry, including a product that relies on Apple's iPhone 6 Plus. Victor Marks 10 years ago 3
Microsoft demos 'mixed reality gaming' capabilities of HoloLens with Minecraft Microsoft's upcoming HoloLens virtual reality accessory took the stage at E3 on Monday, with the company showing how "mixed reality gaming" will work on the future hardware, via its popular Minecraft universe. Neil Hughes 10 years ago 24
Google Search designer Jon Wiley moves to lead role on virtual reality tech The lead designer on Google Search has taken up a new position as the lead designer on Cardboard, the company's low-cost, smartphone-based virtual reality headset project. Roger Fingas 11 years ago 17
Apple awarded patent for augmented reality devices with transparent displays Apple this week was awarded ownership of a patent that describes future electronics with transparent displays, allowing users to view real-world events simultaneously with on-screen generated images. Neil Hughes 11 years ago 36
