India is making it more attractive for Apple and other mobile phone companies to set up production facilities in the country by adjusting the rules for its PLI scheme, a change that could allow Apple to increase manufacturing in the region.
Apple's attempts to grow market share in India is continuing to bear fruit, with iPhones seeing 79% year-on-year growth in the first quarter, as well as being the leading brand in the ultra-premium smartphone segment.
The idea Apple was failing to establish itself in India — and outsold by Samsung and Chinese brands — has been overturned by new research showing that iPhone ate up over 75% of all premium smartphone sales in the subcontinent in the fourth quarter, while also posting strong iPad, Apple Watch, and AirPod sales. Along with "double-digit" growth, Apple is also expanding its production in the subcontinent for audiences globally.
The HomePod is now available to purchase in India for the first time, with the regional launch of Apple's smart speaker also offering the audio device at the equivalent of $280 after sales tax, and potentially even lower at some retailers.