Music industry insiders expect that Apple wants to launch, or at least introduce, its anticipated "iCloud" music streaming service in June, though the company must also reach agreements with music publishers.
Netflix is the dominant player in America's digital streaming and downloadable video market, representing 61 percent of all viewings, while Apple's iTunes is in a three-way tie for third place with 4 percent.
European trademark applications filed by Apple have surfaced that would finalize the transfer of The Beatles' iconic Granny Smith Apple logos from Apple Corps to Apple and expand the trademark to include technology products.
Movie studios have quietly expanded the feature set of content available on Apple's iTunes Store, allowing users to search a film's script for specific words, or select a clip and share it with others on a social networking site.
Apple on Wednesday made a few key changes for iOS developers, upgrading the security of push notifications and allowing international distribution of promotional codes. Also, some HD movies have appeared for the first time in the U.K. iTunes Store.
Apple does not have the explicit rights to offer an iTunes music subscription service, or to allow customers the ability to stream their libraries to connected devices, music industry sources have indicated.
As the U.S. government looks to approve Comcast's acquisition of NBC Universal, the purchase could come with "significant conditions" to prevent Comcast from withholding TV and movie content from companies like Apple.