Back at the beginning of 2010, Google felt quite confident that its Android platform would crush Apple's iPhone in the same way Microsoft Windows had marginalized Mac sales into relative obscurity with 2 percent market share in the late 1990s. However, Apple changed the game by launching another new iOS product: iPad. It split Google's focus and demonstrated that Android as a platform couldn't turn a bunch of commodity PC and phone makers into an innovative, creative challenge to Apple. Eight years later, Google appears ready to give up on tablets entirely.
Google's upcoming release of the next version of Android OS will abandon support for all Nexus-branded phones and its sole remaining tablet product, Pixel C, ending future updates for products that were sold two years ago. The decision isn't just Google's however; Qualcomm also plays a role in ending support for functional phones prematurely.
Performance benchmark vendor Antutu presented iPhone 6s as the best performing smartphone of the year, despite being compared against high end Androids with more RAM and faster CPU clocks driving four times as many cores.
With Google's I/O conference set to kick off this Wednesday and showcase the company's next direction for its Android mobile platform, a new leak now shows an 8.9-inch HTC tablet that is expected to be the next premium Nexus tablet pitted against Apple's iPad lineup.