Sprint's new family plan brings doubles data, lures in users with low pricingSprint on Monday announced a new data-centric plan called the Family Share Pack, offering twice the amount of data as competitors for the same or cheaper monthly pricing.
Available Friday as part of its "new day for data" campaign, the Sprint Family Share Pack doubles up on its outgoing "Framily" plan by giving families 20GB of shared data per month, with special pricing to attract new subscribers.
"Sprint is offering the best value to data-hungry consumers. Period," said new Sprint CEO Marcelo Claure. "We are doubling the high-speed wireless data because today's customers rely so much on their smartphones and tablets."
In line with past service launches, Sprint is sweetening the deal with a limited-time pricing promotion for new customers, tacking on 20GB of data to unlimited talk and text plans for a $100 monthly fee. The carrier is also giving a "bonus" 2GB of data per line for up to ten lines, increasing savings through the promotional period that runs through 2015.
Pricing for existing users comes out to $160 per month for 20GB of shared data for up to 10 lines. A full rundown of the plan is included below:
In addition to the lower monthly fees, Sprint is attempting to gain —or take back —subscribers by paying up to $350 in Easy Pay credit to cover early termination fees for customers switching away from other providers.
Sprint said it will unveil more new plans in the coming days, hinting at revamped pricing tiers for individual subscribers.
The new initiative —and Claure's debut as CEO —comes two weeks after Sprint abandoned its pursuit of rival carrier T-Mobile, which would have merged the two telcos to form a competitive third-place carrier behind Verizon and AT&T.