Neil Hughes
Apple invited members of the press to the new Steve Jobs Theater at Apple Park on Aug. 31, but the City of Cupertino didn't actually sign off on allowing people into the building until a day later, documents reveal.
Apple applied for a Temporary Occupancy Permit for the Steve Jobs Theater on Aug. 8, VentureBeat discovered. A few weeks later, on Aug. 31, Apple sent out invitations for its Sept. 12 event.
"Let's meet at our place," the invitation read. "Please join us for the first-ever event at the Steve Jobs Theater in Cupertino."
Clearly, Apple was confident that the city would sign off on the new building. But approval wouldn't come for another day, as Albert Salvador of the Cupertino building department didn't officially approve occupancy within the structure on Sept. 1.
Photos have shown the theater still under construction as recently as Sept. 1.
The city's approval mans that Apple has the all-clear to host members of the press for Tuesday's event, where it will unveil the highly anticipated iPhone X with OLED display. The temporary permit also approves the use of the lobby for a hands-on demonstration area, where attendees will presumably get their first opportunity to use the iPhone X.
AppleInsider will be there live at the Steve Jobs Theater on Tuesday when Apple's iPhone X event kicks off at 10 a.m. Pacific, 1 p.m. Eastern. In addition, the company is also set to announce an iPhone 8, iPhone 8 Plus, Apple Watch with LTE, and a 4K Apple TV with HDR.
Readers can install the official AppleInsider app on their iPhones and iPads to get instant alerts and push notifications as news breaks.
Charles Martin
Malcolm Owen
William Gallagher
Christine McKee
Wesley Hilliard
16 Comments
they prob just printed the form the day after approval, no biggie
Was there really any doubt it would be approved? I hope not.
I deal with the inspectors and the SF planning department here in San Francisco (which I think is the worst) way more times each year that I would prefer to. This kind of "announcement" is a non-event. It sounds more like AI (and others) is just shooting off articles to keep the momentum going.
Seriously... the only time it would have been an issue if if Apple DIDN'T get the permit, or knew it wouldn't get an occupancy permit.
I'm sure Apple was working very closely with the City of Cupertino, and weren't expecting any surprises -- at least none that couldn't have been fixed quickly. Why is this a story?
Yes, but did Apple get Soli's approval for building occupancy? ;)