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Apple launches "Field Trip to the Apple Store" program

Apple continues to come up with innovative ways to introduce younger generations to its family of products, the latest of which invites teachers to book a field trip to a local Apple retail store ahead of the holiday shopping season.

"Take your students on a Field Trip to an Apple Store for an unforgettable learning experience," the company says on a new website dedicated to the initiative. "On their Field Trip, students can create something amazing right on the spot. Or they can bring in a project they’ve already created and turn our store into a theater, sharing their achievements with parents, teachers, and friends."

The goal is to introduce K-12 students in the US and Canada to the world of Apple products right before they'll be filling out their holiday wish lists. As such, the company said it will be taking reservations from teachers from now through November 21st. Teachers can request up to three date options and an Apple Store specialist will contact them by telephone within 48 hours to seal the deal.

Apple also asks that teacher name a "School Champion" who can gather and present their school’s content, help distribute invitations to the event, and act as the key contact for the Apple Retail Store hosting their Field Trip. In return, the company will provide the School Champion with a complimentary one-year One to One personal training membership.

Field Trip to the Apple Store


During their field trip, Apple said students can use Macs to create photo albums in iPhoto, edit video in iMovie, build websites in iWeb, make Keynote presentations, or even compose their own songs in GarageBand. Apple Store Trainers and Specialists will be on-hand to answer questions and give expert, on-the-spot advice, the company said. Every participating student will also leave clad in a free Apple T-Shirt.

Of course, parents are welcome to accompany students on the one-hour field trips.