AT&T is hoping to make 3G-enabled notebooks a staple of its cellular business, and in an executive interview hints that it may be chatting with Apple to extend its reach into MacBooks or other non-iPhone devices.
"We're having conversations with lots of folks," he says. "[But] I would very much like to do more business with Apple, and hope that we do."
The subject surfaces in a conversation where Lurie acknowledges that the carrier is making an increasing push into non-phone devices that could use cellular broadband. Recent netbooks such as Acer's Aspire One and Dell's Inspiron Mini 9 have or are now being offered in bundles that, like with cellphones, heavily subsidize the up front cost of the system in exchange for agreeing to a contract — in this case for AT&T data service.
Such plans have worked "extremely well" with a holiday promotion for the Aspire One that dropped its price temporarily to $99 with the deal, according to Lurie. He also expresses hope that 3G and other forms of wireless data from the company will get into as many products as possible, including larger portables.
Whether or not Apple will take to such a strategy is less than certain. Sources have suggested to AppleInsider as early as 2007 that the Mac maker was looking into integrating 3G with its notebooks, but no such product has surfaced since.
Apple's co-founder Steve Jobs has acknowledged his company's investigations into the technology but, as of a year ago, has also said he doesn't want MacBooks to be tied to a carrier for enhanced wireless. In the US, Apple would likely need to follow a similar approach to the iPhone and use the HSPA standard for 3G, which would limit it to AT&T for wide-area broadband if the electronics firm also wants the technology to work in Europe and most other parts of the world. T-Mobile USA has 3G but only in a small number of markets and using a mostly incompatible frequency.
It's nonetheless evident that AT&T is exploring its options. In discussing AT&T's ventures into non-phone territory, Lurie acknowledges that he had just minutes before talked with Apple's COO Tim Cook, hinting that both companies are discussing more than just traditional handsets.
51 Comments
Apple won't even expand it's regular lineup of computers (even though they now have high enough volume sales there is no reason to continue with their limited matrix of offerings). I have a hard time seeing them making a custom MacBook just for ATT, and an even harder time seeing how enough people would be willing to tie a $1000 computer to a particular carrier.
I could see them integrating 3G antennas that would support any 3G service and have an internal slot for a card from the carrier of your choice (is there such a thing?). Sort of like the current ExpressCard or PCCard slot cards but without an antenna sticking out of the card (it would be integrated into the MB's case design).
Last year, I theorized that Apple/AT&T would make great partners to reinvent the home set-top box experience, and of course the premise of a tablet sized iPhone/iPod touch dovetails nicely.
In general, such an approach could position AT&T to become the one bill/uber family plan across telephony, TV and mobile broadband, something I blogged about in:
Apple, TV and the Smart Connected Living Room
http://thenetworkgarden.com/weblog/2...tv-and-th.html
Check it out if interested.
Mark
ideal for the upcoming Apple netbook...
(that also runs the iphone OS)
If this does happen I would hope it's not built into the internal hardware, which I think is a stupid idea which limits the consumer and would be a tech support nightmare for both companies.
First of all, it would only be AT&T in the US. Most other countries Aple sells Mqcs in are using using yw same UMTS frequencies as AT&T. Though the US would have to be Apple's primary focus.
Secondly, Apple could simply do what they did with first WiFi PowerBooks; they could offer a proprietary card thy fits inside. Even though they are removing the use replacable batteries this tiny, thin card could easily be inserted by removing the bottom cover's 10 screws. I really want to get rid of my AT&T Sierra Wireless USB card!