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Analysts said that Nokia Oyj would not be able to keep up with Apple without an App Store-like alternative. As a result, Bloomberg said, Nokia's stock took its biggest hit in five years, dropping 15 percent, or $8.6 billion in value.
Though Nokia isn't as big a player in the U.S. as Apple, Research in Motion, or even Motorola, the global company commands a majority of the smartphone and cellphone market worldwide. Nokia estimated its smartphone market share was 41 percent for the second quarter of 2009, while the overall market share was 38 percent. In 2005, Nokia held 62 percent of the smartphone market.
As Nokia loses some ground, Apple continues to lead the industry in year-over-year growth.
To address investor concerns, Nokia announced Thursday its response to the App Store: Symbian Horizon.
"We're starting small and can only work with a limited number of apps initially," the site reads, "so sign up now to be one of the first apps to make it big via Symbian Horizon."
As Nokia struggles to retain its stature, a rumor emerged this week that the handset maker could buy rival manufacturer Palm. This as market watchers like Barron's told investors it was time to dump their Nokia stock.
Saying the sale of Nokia shares is an "easy call," Barron's said the company should be dominating the cell phone market, not losing ground.
"Nokia could eventually turn the discussion away from snazzy colors and back to the functions of a phone," the story reads. "The smartphone market was Nokia's game to lose, in other words. How humbling, then, for the company to see its buzz usurped by Apple's iPhone, Palm's Pre smartphone, and the latest models of BlackBerry from Research in Motion."