Neil Hughes
The latest Mobile Metrics Report from AdMob for July 2009 shows that iPhone users download an average of 10.2 applications from the App Store per month, with 2.6 of those paid. However, iPod touch users appear to be more app-hungry, downloading an average of 18.4 each month, with two paid.
Most users surveyed paid for their applications after upgrading from a "lite" version of the same application, suggesting most prefer to try before they buy. The average iPhone user spend $9.49 per month on the App Store, bringing in $125 million from the 26.4 million user install base in total revenue each month. Comparatively, the 18.6 million iPod touch users spend an average of $9.79 each month, capturing $73 million in sales.
The survey also found that the Android Marketplace is popular as well, with users downloading an average of 9.1 new applications per month. However, Android users are reportedly less likely to open their wallets, as the average user buys only one application per month, and only 19 percent of users buy paid apps.
Android's total presence in the market ballooned 53 percent during the period, bringing it to an estimated 7 percent worldwide OS share, and the Nokia N97 debuted as the ninth most popular handset in the U.K. Total worldwide mobile access increased 17 percent month over month, hitting 9.7 billion.
No matter the platform, more than 90 percent of those who download applications to their phone do it directly on the phone, rather than transferring over from the computer. The survey was based on over 1,000 iPhone, iPod touch and Android users.
Last month's Mobile Metrics Report found that more than half of all iPhone and iPod touch users worldwide were from the U.S., but predicted international growth was outpacing stateside sales.
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25 Comments
After they pay out Developers that would leave Apple with a $60 million profit. (assuming 70% for developers 30% for Apple).
Interesting to see Android jump so high. WebOS isn't even making a dent. Interested to see if Android users do not buy apps because of a perceived quality issue, or if the same types of apps on the iPhone are just free.
Would be more interesting to see the % breakdown of types of apps PURCHASED. Have to assume gaming accounts for the largest %.
Cheers-
Blur
keep in mind that its 60 million/month
=720 million/year
keep in mind that its 60 million/month
=720 million/year
Good point! ;-)
pretty amazing.
if they open up to Verizon and Sprint next year, it is game over for PALM. $99 handset, incredible app store, phone that has just reset the bar.
sorry symbian, you are on your way out.
Would be more interesting to see the % breakdown of types of apps PURCHASED. Have to assume gaming accounts for the largest %.
That is a good point and likely a correct assumption. Until Andorid and WebOS give the developer proper tools that can use the HW directly gaming simply won?t happen, and that does seem to be where the real money is for apps. I?m not even a gamer yet I?ve spent $10 for a game I?ve used once or twice simply because it was a convenient impulsive buy.
keep in mind that its 60 million/month
=720 million/year
Let's remember that's revenue, not profit. I don't know a lot about running a server farm, but I can't imagine it's cheap to keep the iTunes infrastructure running.
I assume from Apples standpoint if they breakeven they will be happy, since the huge scope of App store is a big winner for iPhone over the others.