The conference, held in San Francisco's Moscone West center, can only accommodate around 5,000 attendees. This year, the event's ticket prices rose from $1295 to $1599, and the dates were announced about a month later than the previous year, despite WWDC being scheduled for the same second week of June.
Apple's marketing graphics for WWDC 2010 and scheduled sessions indicate this year's conference will focus on iPhone OS 4, likely delaying any advanced preview of the next version of Mac OS X 10.7.
This year's annual Apple Design Awards will also focus exclusively on iPhone and iPad apps, without even a category for Mac entries. The event's IT track has also been discontinued to focus upon entirely software development.
In addition to releasing iPhone OS 4, Apple is expected to debut the next version of the iPhone at WWDC, with new iChat features supported by a front facing camera.