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Apple seeks European trademark for 'leaf' portion of company logo

Apple's filing for the figurative "leaf" portion of its logo. | Source: The Register

In a new filing with the European Trademark Registry, Apple has applied for rights to the leaf section of its iconic apple logo in a bid to further expand the company's constantly multiplying patent and trademark portfolio.

First discovered by The Register, the filing was submitted to the European trademark body on Dec. 3, with Apple going through London law firm Edwards Wildman.

Apple is looking to protect the leaf portion of its apple mark, not the entirety of the logo. If the request is granted, the trademark will cover ten classes of products including computers, film streaming services, paper packaging, jewelry and educational material.

According to the filing, Apple also filed for similar rights in China, though it is unclear if that trademark was established.

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12 Comments

tallest skil

said about 11 years ago

Took long enough to break here.

If there's no reference to its use or placement in their existing logo, I'm not sure I want this to be accepted. Unless, of course, they're planning to use it in future product branding.

MacPro

said about 11 years ago

[quote name="Tallest Skil" url="/t/154908/apple-seeks-european-trademark-for-leaf-portion-of-company-logo#post_2244322"]Took long enough to break here. If there's no reference to its use or placement in their existing logo, I'm not sure I want this to be accepted. Unless, of course, they're planning to use it in future product branding. [/quote] I expect Apple are worried about leafing part of their logo uncovered.

tallest skil

said about 11 years ago

Originally Posted by digitalclips

I expect Apple are worried about leafing part of their logo uncovered.

Phylum on you; not another pun thread! This is truly serious; I'd like to know what the implications of this'll be.

Could they be doing it for further power over wider brand lawsuits? Is it for a future line of simplified product?

Maybe they took offense at the Scoopertino story…

I take offense at the ™ on the poster. Apple wouldn't sully their own advertising with such stuff.

kdarling

said about 11 years ago

If Apple wanted only that leaf and exactly that leaf, then it might be okay.

Unfortunately, they've shown time and again that they're not happy just safekeeping their own exact logo... instead they want to prevent everyone else from having a mark that even has an apple with a leaf.

Apple claims that the little cafe's mark, and NYC's (aka the Big Apple) recycling mark would "be confused" with Apple Inc. Seriously?

Considering their history, giving them that leaf would undoubtedly open up tons more opportunities for Apple's lawyers to bully the owner of any mark that uses a leaf.

tallest skil

said about 11 years ago

Originally Posted by KDarling

instead they want to prevent everyone else from having a mark that even has an apple with a leaf.

Nope, just ones that misuse it in appropriate places. Like, oh, every single Chinese knockoff ever.

The German cafe's is connected; it wouldn't ever be a valid complaint.

I like how impartial the link in the article is. I also like how deeply it is based in fact and not complete and utter lies.

I also like that the above won't be read as sarcasm by some.

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