Apple TV special events channel launches hours ahead of 'iPhone 6' & 'iWatch' event

The channel is predictably sparse, given its single-purpose mission, providing a countdown to Tuesday's event as well as the ability to rewatch previous Apple keynotes. Its icon has been updated to match the stark Apple artwork that adorns the latest event-related materials.

Apple is widely expected to introduce at least one model of the next-generation iPhone —  possibly two, with a 5.5-inch "phablet" device joining the 4.7-inch variant —  alongside as the long-anticipated "iWatch" and a new iTunes-backed mobile payment system. The second-generation iPad Air has been rumored to make an appearance as well, though that has gone largely unsubstantiated.

In addition to second- and third-generation Apple TVs, interested parties can watch the live stream on Apple's website, where it has taken over top billing. Viewers will need Safari 5.1.10 or later on OS X 10.6.8 or later, or iOS 6.0 or later if watching from an iPhone or iPad.

AppleInsider will be on hand at the Flint Center in Cupertino and will bring live coverage of Tuesday's announcements.