While most industry watchers predict strong sales for Samsung's latest flagship smartphones, South Korean consumers do not appear smitten with the Galaxy S6 and S6 Edge, bringing home just 20,000 handsets per day since their release.
In its home country, Samsung sold "a little over 200,000" devices from the new S6 lineup between April 10 and April 20, according to the Yonhap News Agency. That number is said to be significantly below South Korean carriers' pre-orders, which reportedly came in at approximately 300,000 units.
The publication speculates that sluggish sales may be down to low carrier subsidies, which did not exceed 210,000 won ($194) until recently. South Korea caps handset subsidies at 330,000 won by law.
"We expect sales will improve soon, as the mobile carriers decided to increase subsidies on the Galaxy S6 series," one retailer told Yonhap.
Though Samsung has yet to release official figures, sales of the S6 and S6 Edge are believed to have been somewhat more brisk abroad. The company is thought to have taken some 20 million pre-orders from carriers worldwide, though that total does not reflect actual sales to consumers.
46 Comments
Samsung's desperation to sell the S5 created this situation, where they pretty much had to give that phone away to move units out of warehouses. With people thus conditioned, trying to sell the S6 at a premium prices will be going against the wind. Many of those who might want an S6 may just wait until Samsung exhibits desperation again.
Hmmm... This article is experiencing difficulties. :-(
404 Errors. Slow load time. Lost comment.
Anyway, thanks AI for getting the news out about the S6!
I am happily surprised about this!!
Consumers who wanted an iPhone have mostly bought one already. Those who like Android are not looking for an iPhone-like experience... or if they are, they're not getting it with Android.
Did anyone here see the myopic reporting on ABC World News last night about the dangers of smartphone apps? The vast majority of the concern would be for Android devices, yet not a mention of that, and mostly iconic images from iOS were shown. Android is insecure by design.
"I'm Sarah McLachlan. Millions of Samsung smartphones are destroyed each year because nobody wanted them! Please, you can help. Adopt an unwanted Galaxy S6 from a phone shelter today. Together we can make a difference. Thank you."
Samsung sold "a little over 200,0000" devices
I suspect a typo.