Samsung's Galaxy S6, S6 Edge receive tepid interest in native South Korea
While most industry watchers predict strong sales for Samsung's latest flagship smartphones, South Korean consumers do not appear smitten with the Galaxy S6 and S6 Edge, bringing home just 20,000 handsets per day since their release.
In its home country, Samsung sold "a little over 200,000" devices from the new S6 lineup between April 10 and April 20, according to the Yonhap News Agency. That number is said to be significantly below South Korean carriers' pre-orders, which reportedly came in at approximately 300,000 units.
The publication speculates that sluggish sales may be down to low carrier subsidies, which did not exceed 210,000 won ($194) until recently. South Korea caps handset subsidies at 330,000 won by law.
"We expect sales will improve soon, as the mobile carriers decided to increase subsidies on the Galaxy S6 series," one retailer told Yonhap.
Though Samsung has yet to release official figures, sales of the S6 and S6 Edge are believed to have been somewhat more brisk abroad. The company is thought to have taken some 20 million pre-orders from carriers worldwide, though that total does not reflect actual sales to consumers.