Affiliate Disclosure
If you buy through our links, we may get a commission. Read our ethics policy.

Video: Unboxing Apple's ceramic Apple Watch Edition

 

Last updated

For the 2016 version of its luxe Apple Watch Edition model, Apple swapped out a proprietary gold blend in favor of all white ceramic, a material that boasts a pearlescent sheen and is four times harder than stainless steel. AppleInsider gives the device a proper unboxing.



43 Comments

dbomberger 13 Years · 2 comments

But can you wear it after Labor Day?

friedmud 14 Years · 164 comments

Well done on the video!  Watch looks great.  It's cool that they give you the circular dock to go with it...

franktinsley 15 Years · 163 comments

If these super expensive Apple watches could have their internal electronics replaced as technology improves I could almost understand them because, at least the casing and form factor could be timeless. But as it is these things are just nuts. They're not even good as a "status symbol" after a couple years.

Edit: Oh for some reason I thought I saw the price for this new model at $10,000. They're actually $1300. That's more in line with a status symbol price for something that loses its cool factor in a couple years.

fastasleep 14 Years · 6451 comments

What, no white-suited Mickey for the Edition?

mattbookair 14 Years · 172 comments

I really don't get why they didn't do a ceramic black, to go with the glossy black iPhone. I think in general a ceramic black would sell better anyway. But yeah ... if we're moving to an annual upgrade cycle, I don't see much value to investing in these upper end watch casings. As someone who paid the extra for stainless last time, I'll just get aluminium this time.