Feature

Video: Unboxing Apple's ceramic Apple Watch Edition

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For the 2016 version of its luxe Apple Watch Edition model, Apple swapped out a proprietary gold blend in favor of all white ceramic, a material that boasts a pearlescent sheen and is four times harder than stainless steel. AppleInsider gives the device a proper unboxing.

Comments (43)

dbomberger

said about 6 years ago

But can you wear it after Labor Day?

friedmud

said about 6 years ago

Well done on the video! Watch looks great. It's cool that they give you the circular dock to go with it...

franktinsley

said about 6 years ago

If these super expensive Apple watches could have their internal electronics replaced as technology improves I could almost understand them because, at least the casing and form factor could be timeless. But as it is these things are just nuts. They're not even good as a "status symbol" after a couple years.

Edit: Oh for some reason I thought I saw the price for this new model at $10,000. They're actually $1300. That's more in line with a status symbol price for something that loses its cool factor in a couple years.

fastasleep

said about 6 years ago

What, no white-suited Mickey for the Edition?

mattbookair

said about 6 years ago

I really don't get why they didn't do a ceramic black, to go with the glossy black iPhone. I think in general a ceramic black would sell better anyway. But yeah ... if we're moving to an annual upgrade cycle, I don't see much value to investing in these upper end watch casings. As someone who paid the extra for stainless last time, I'll just get aluminium this time.