Apple celebrates launch of Apple Music lyrics with celebrity video series, new playlists
To commemorate the launch of Apple's Music's live lyrics playback feature, Apple on Monday posted a landing page featuring special video interviews with popular artists, as well as a new "Modern Masters" series and expansions to curated "Essentials" playlists.
Presented as a "special announcement" in Apple Music for iOS, the dedicated lyrics page throws a spotlight on the service's new feature. In iOS 13, Apple Music listeners can sing along to their favorite hits with a visualizer that scrolls through song lyrics in real time.
The special Apple Music page is topped by an image of Halsey, next to whom is a sample of scrolling text set to her song "Graveyard."
Halsey is one of six artists to take part in Apple's "Lyrics to Live By" interview series, which takes a closer look at the stories behind well-recognized song passages. Halsey discusses "Graveyard," while Hunter Hayes offers a breakdown of a memorable line in his hit "Madness." Natasha Bedingfield, SAINt JHN, YDA Cordae and Midland also take part in the series.
In addition to "Lyrics to Live By," Apple presents a "Modern Masters" playlist series with songbooks from Jack Antonoff, Benny Blanco, Brody Brown, J Kash, Bonnie McKee, Julia Michaels, Victoria Monet, Bebe Rexha, Ed Sheeran, Sia, Chris Stapleton, Starrah and Ryan Tedder.
Finally, a section entitled "Songwriting Gods and Goddesses" features selections from Apple's "Essentials" playlist series.
Billboard reported Apple Music additions earlier today.
Apple Music's lyrics visualizer went live with the rollout of iOS 13 last week.