Latest People News

Low cost MacBook could launch for $599 in late 2025

A new report claims that the expected lower-cost MacBook with an iPhone's 18 Pro processor will go into mass production in the third quarter of 2025, with a possible launch before the end of the year.

William Gallagher 10 months ago 23

Apple exempt from 100% semiconductor tariffs, thanks to its $100B U.S. investment

Apple has secured an exemption from the Trump administration's 100% semiconductor import tariff, but it's not clear how much this will impact Apple's bottom line.

Marko Zivkovic 10 months ago 7

Apple's existing U.S. manufacturing partners main beneficiaries of new $100B investment

Apple will be making another $100 billion investment to enhance the company's manufacturing facilities in the United States, but there are no new companies named, nor any efforts to move full device assembly to the US.

Malcolm Owen 10 months ago 7

Apple expected to announce another $100B U.S. manufacturing investment

After an early-morning tease, further reports claim that Apple will invest another $100 billion into manufacturing in the United States, and President Donald Trump is expected to announce it on Wednesday alongside CEO Tim Cook.

Malcolm Owen 10 months ago 10

August 6, 1997 — The day Apple and Microsoft made peace

Bill Gates and Steve Jobs came together 28 years ago, when Microsoft agreed to invest $150 million in Apple stock. The deal shocked Apple purists, but it helped put Apple on a firm footing for a few reasons — and made the company's historic run possible in the second Steve Jobs era.

Stephen Silver 10 months ago 39

All hands on deck: Tim Cook, Craig Federighi address Apple employees on AI, Siri

On Friday afternoon, Apple CEO Tim Cook and senior vice president Craig Federighi addressed Apple Park employees, discussing the scope and scale of artificial intelligence, Siri, and the road forward for Apple.

Mike Wuerthele 10 months ago 28

Tim Cook: We spent on AI companies in the quarter, but nobody big

Apple is increasing its investment in artificial intelligence and made seven acquisitions in 2025, according to CEO Tim Cook.

Andrew Orr 10 months ago 17

Tim Cook isn't going to get fired, and Steve Jobs isn't rolling over in his grave

Tim Cook is constantly criticized, most recently over Apple Intelligence and how Apple hasn't bought Perplexity, and how he isn't Steve Jobs — yet the fact that he isn't Jobs is what has made Apple the technological and financial juggernaut it is today.

William Gallagher and Mike Wuerthele 10 months ago 46

Rare Apple memorabilia, Macs, & more up for auction ending August 21

Whether you're in the market for a fully operational Apple-1, a baseball signed by Tim Cook, or an iPad prototype, the latest Apple memorabilia auction is packed with pricey objects.

Wesley Hilliard 10 months ago 1

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