Latest People News

Apple executive: 'We don't do AI for AI's sake'

Apple's executives say the new-and-improved Siri won't try to be your friend or your partner, because it's only there to help you as efficiently as it can.

Marko Zivkovic 1 day ago 7

Prominent leaker may see default ruling reversed in Apple lawsuit

Jon Prosser's failure to respond to Apple's initial lawsuit led to a default ruling against him, but Apple lawyers are willing to give him another shot if the judge approves.

Wesley Hilliard 2 days ago 13

Being Apple CEO was Tim Cook's 'honor of a lifetime'

Apple CEO Tim Cook signed off his last WWDC keynote in the role by calling it the "honor of a lifetime" to make a difference in the lives of users.

Malcolm Owen 4 days ago 1

Apple Intelligence could bring a better Gemini experience than Google does

Analyst Ming-Chi Kuo says Apple will be trying to make greater use of Google Gemini than even its maker is, by how it employs this AI within iOS and Private Cloud Compute.

William Gallagher 4 days ago 6

Tim Cook expected to head WWDC keynote, for the last time

The opening keynote of WWDC has been presented by Tim Cook every year since 2012, but as his time as CEO draws to an end, there is speculation over whether he'll make one last appearance.

William Gallagher 5 days ago 1

Steve Jobs made his last WWDC appearance 15 years ago

It should be remembered for the launch of iCloud, but instead the WWDC on June 6, 2011, will always be known as the last appearance of Steve Jobs at an Apple event. It was 15 years ago, today.

William Gallagher 6 days ago 4

Apple's software chief: Who is Craig Federighi?

As the Senior Vice President of Software Engineering, Craig Federighi is the main guy who can alter the future of iOS, macOS, and AI for Apple. This is what you need to know about the guy with the fantastic hair.

Malcolm Owen 1 week ago 8

Sunday Reboot: Dear Hair Force One, help us all out at WWDC

Dear Craig: Your operating systems need some help, and we all know it. Hopefully, WWDC won't just be a massive AI push.

Malcolm Owen 1 week ago 5

Apple TV went from industry skepticism to Cannes Lions recognition under Eddy Cue

Cannes Lions is honoring Apple Services chief Eddy Cue after Apple turned its once-questioned Apple TV push into a credible prestige entertainment business with growing influence in Hollywood.

Andrew Orr 3 weeks ago 14

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