Apple is not only aiming to unveil both video and news subscription services at a special event rumored for March 25, but also kick off the announcement with celebrities like J.J. Abrams and Jennifer Garner, a report said on Wednesday.
Apple has hinted at what its plans for a video streaming service could be, by revealing its ideas for an Apple TV interface that provides scheduling information, the filtering of content based on a user's needs, and being able to subscribe to on-demand services directly from the interface.
Shedding light on Apple's hardware pricing strategy, and offering a glimpse into the company's push into services, blogger John Gruber claims the tech giant sells the current generation Apple TV 4K at cost and the HomePod at a loss.
Apple has informed entertainment companies partnering on an as-yet-unannounced video streaming service to ready their respective content by mid-April, suggesting a product launch will soon follow, according to a report on Monday.
Apple has once again restarted its beta testing program following its latest public operating system releases, with new first-round developer betas of iOS 12.2, tvOS 12.2, watchOS 5.2, and macOS 10.14.4.
TiVo is looking to build out its consumer base by extending access to the service via streaming apps set to launch on third-party hardware, including Apple TV, though the company plans to restrict video quality to a paltry 720p at 30 frames per second.
Apple made an agreement with Ron Howard's Imagine Documentaries, allowing the iPhone maker a "first look" at TV shows and films from the production company, as part of the company's ongoing efforts to build up its roster of original video content.
Apple has given the go-ahead for a ten-episode season of currently-untitled science fiction series as part of its ongoing original video content effort, a big-budget TV show created and co-written by Simon Kinberg and David Weil.
Jason Katims, the showrunner behind some of Universal Television's hit shows, will be departing the TV studio this summer in favor of a shift to Apple, where he will help produce new video projects as part of a multi-year deal.
Apple stole the limelight at CES without even appearing as an exhibitor, thanks to a series of announcements from Samsung and a series of other television makers incorporating Apple's AirPlay 2 wireless streaming in their products, including LG, Sony and Vizio. This news was cynically portrayed as a "strategy reversal" and a new effort at "copying Microsoft" by the Wall Street Journal — and out here in the real world, it is nothing of the sort.