Apple is shunting responsibility for the ads seen on Apple News to NBCUniversal's ad sales department, and is keeping all other details of the now defunct iAd service intact for content producers, according to a recent report.
Apple in an email blast on Wednesday reminded developers of the impending iAd App Network shutdown that will bring an end to monetization revenues and app promotion on June 30, as scheduled.
Three "privacy czars" at Apple must sign off on any product collecting customer data, and have had a major impact on technologies like iAd, Siri, and Spotlight, a report revealed on Monday.
Apple is preparing to expand its content-aggregating News app to support advanced advertising assets, with some specifications allowing for so-called "native ads" that appear in users' feeds inline with regular articles.
The decision to scale back iAd will see some people lose sales jobs, although new positions should be created to compensate, an Apple spokesman acknowledged on Monday.
Apple's five year effort to radically enhance iOS app advertising with its own ad sales has now been scuttled. That opens the door for an even more radical rethinking of how to monetize apps and Internet services, one that is clearly differentiated from the incessant adware associated with Android, Windows and the open web.
Apple news was perhaps mercifully quiet this week — but the company did hit important milestones with Mac sales and Apple Music, while finally giving up the ghost for its long-suffering iAd division.
Apple on Friday announced plans to cease iAd App Network operations at the end of June, ending one facet of the company's six-year play at the mobile advertising market.
Nearly six years after its debut, Apple is reportedly planning to take a much less active role in its in-house iAd advertising platform, as it intends to hand over ad management duties — and revenue — to publishers in the near future.