Apple is shunting responsibility for the ads seen on Apple News to NBCUniversal's ad sales department, and is keeping all other details of the now defunct iAd service intact for content producers, according to a recent report.
Apple is preparing to expand its content-aggregating News app to support advanced advertising assets, with some specifications allowing for so-called "native ads" that appear in users' feeds inline with regular articles.
Apple's five year effort to radically enhance iOS app advertising with its own ad sales has now been scuttled. That opens the door for an even more radical rethinking of how to monetize apps and Internet services, one that is clearly differentiated from the incessant adware associated with Android, Windows and the open web.
Nearly six years after its debut, Apple is reportedly planning to take a much less active role in its in-house iAd advertising platform, as it intends to hand over ad management duties — and revenue — to publishers in the near future.
On Thursday, the U.S. Court of Appeals for the Federal Circuit refused to stay proceedings in Smartflash's patent lawsuit against Apple, potentially paving the way for Smartflash claiming recalculated damages.
Former head of Apple's iAd Marketplaces Winston Crawford left the company earlier in July to take on the role of COO at Drawbridge, a startup that provides advertisers with granular cross-platform user engagement statistics.
According to a report on Thursday, Apple's iAd division is looking to reinvigorate sales, and will soon allow third-party agencies to provide demographic targeting information to advertisers, including matching of phone numbers, emails and other data.
Apple and a series of partners officially announced on Friday that the iAd network is now accepting "programmatic" mobile advertisement purchases, in a change that brings Apple in-line with other ad services.
In a notice to developers on Tuesday, Apple announced availability of new iAd options including pre-roll video and full-screen interstitial banner ads for iOS apps, as well as support for Russia and Switzerland.