Apple to introduce more affordable Macs, sources say

Determined to grow its share of the personal computer market during the worst economic climate in its corporate history, Apple is tailoring changes to a pair of its offerings that will help drive down prices of some of the most popular Macs, AppleInsider has learned.

Kasper Jade 17 years ago 293

Microsoft pays for inaccurate "Apple Tax" study, issues 3rd TV ad

Hoping to persuade possible Mac buyers that Apple charges an arbitrary "tax" for its computers, Microsoft has paid one analyst to create a report that portrays Windows PCs as less expensive — even if it has to artificially pad the Mac's price and hide Windows' costs to get there.

Katie Marsal 17 years ago 343

Apple addressing cracks on white MacBook casings

Apple is privately acknowledging an issue with the enclosure on some of its white 13-inch MacBooks, which in some cases have seen the formation of hairline cracks during normal usage patterns.

Slash Lane 17 years ago 107

iPhone 3.0 MMS, tethering rumored; Sirius XM iPhone app enroute

Apple's just confirmed iPhone 3.0 firmware is already rumored to add MMS picture messaging and data tethering. Also, Sirius XM has said it plans to give its radio subscribers an iPhone app, and Maine is negotiating a major deal to lease 100,000 MacBooks for its schools.

Katie Marsal 17 years ago 90

Notes of interest on Apple's desktops: Mac Pro gets Xeons early

While most are familiar with Apple's desktop overhaul, a number of important details have slipped through the cracks — including confirmation that Apple is receiving access to Intel's next-generation Xeon processors ahead of schedule.

Aidan Malley and Zach Spear 17 years ago 32

Apple quietly intros 2.66GHz MacBook Pro, offers larger SSDs

Flying under the radar of Tuesday's broad desktop overhaul were quiet updates to Apple's MacBook Pro notebook line, which now includes a faster 15-inch model, new high-end chip options, and larger solid-state drive (SSD) choices that are also offered alongside the company's 13-inch MacBooks.

AppleInsider Staff 17 years ago 44

Apple ramps up MacBook campaign; RIM passes on anti-Apple ad

Apple this week kicked its eco-friendly MacBook campaign into overdrive with new placements on network television and top-tier internet properties; meanwhile, Research in Motion considered taking a shot at Apple in a new television commercial but ultimately couldn't bring itself to pull the trigger (video included).

Zach Spear 17 years ago 92

Apple execs rethinking iPhone pricing strategy for 2009

While the likelihood of Apple releasing new iPhones this year is all but certain, a discussion between analysts and Apple's top brass has also dropped clues that the iPhone's pricing may not be static this year.

Katie Marsal 17 years ago 56

Battery, RAM, and HD access on new 17-inch Macbook Pro

Apple's new unibody 17-inch MacBook Pro began shipping earlier this week and a new tear-down of the high-end notebook reveals the steps needed to access the system's internal memory, hard drive, and battery components.

Katie Marsal 17 years ago 40

MacBook owners frustrated by new audio jacks

A few owners of Apple's new unibody notebooks are experiencing backwards compatibility issues with the units' redesigned audio jacks, which offer a snug connection for the company's latest headphones with integrated microphones at the expense of a few legacy stereo headsets and speaker connectors.

Zach Spear 17 years ago 82

Mini DisplayPort to HDMI adapter coming soon

Owners of the Mini DisplayPort-equipped line of Apple notebooks who want an easier way to output video to their TV or other HDMI devices will soon have an option.

Zach Spear 17 years ago 102

Apple pulls NVIDIA graphics update, reasons unclear

Apple has yanked a software update that was intended to fix graphics-related issues with its latest notebooks just two days after pushing the patch to users via its Software Update mechanism.

Zach Spear 17 years ago 43

AT&T talking with Apple about 3G-ready MacBooks?

AT&T is hoping to make 3G-enabled notebooks a staple of its cellular business, and in an executive interview hints that it may be chatting with Apple to extend its reach into MacBooks or other non-iPhone devices.

Katie Marsal 17 years ago 51

Apple releases NVIDIA Graphics Update 2009

Apple on Monday released a software update that addresses issues with its Mini DisplayPort to Dual-Link DVI adapter and also boosts HD video performance on some current Mac notebooks and previous-generation Mac desktops.

AppleInsider Staff 17 years ago 18

Apple updates white 13-inch MacBook to NVIDIA architecture

Apple this week quietly upgraded its previous-generation white 13-inch MacBooks to NVIDIA's 9400M architecture, a move aimed at boosting sales of its most affordable notebook during a period of reduced consumer spending.

AppleInsider Staff 17 years ago 118

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