This week on the AppleInsider Podcast, Apple has announced a huge amount of new hardware including new iMacs, iPads, and AirPods -- but all eyes are on the March 25 "Its show time" event.

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Reflecting its increasingly platform-agnostic stance, Microsoft on Thursday revealed plans to bring its Defender antivirus software to the Mac, if initially in limited form.

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As we wait for Apple to announce its new streaming video service, AppleInsider takes a look back to when it was the company's QuickTime software that brought "Star Wars" to the web audience -- and forever changed how we watched video online.

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Following on from Wednesday's demonstration of 'Project xCloud," Microsoft has announced it will be opening up Xbox Live to other platforms, including iOS, with developers able to take advantage of the gaming platform's major features in iPhone and iPad games.

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Microsoft has demonstrated 'Project xCloud,' an in-development cloud-based gaming service that streams gameplay to consumer devices including iPhones and iPads instead of being rendered locally, a service that is expected to enter public testing later this year.

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Over the past two decades, Apple has proven capable of taking its existing technologies and creating new computing forms that retain its influence over the most commercially successful and strategically important markets. That winning strategy of the past also appears to be the best suited for the future of iPhone.

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As Apple begins a new year of operations, a media narrative is unfolding that Apple must ditch its reliance on premium hardware-- and particularly iPhone-- to desperately scramble its way into Services for the scraps left behind Netflix in a world of commodity devices. But the reality is actually a lot less dramatic for Apple, which has already proven an unusual ability to deftly adapt to changes in the industry. Compare its position today with that of Microsoft twenty years ago.

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Microsoft's Xbox Live online platform -- originally limited to its namesake consoles -- should soon come to a variety of third-party games on other hardware, including iPhones and iPads.

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Microsoft's latest Super Bowl campaign calls the Surface a laptop, but the company shifts definitions of what it is when it suits them. It's always been very careful to compare its tablets against Apple's laptops whenever possible, for instance, but that's gone now Microsoft has seemingly decided the NFL audience is more likely to buy a laptop.

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Now you can download Microsoft Word, Excel and most of the rest of the suite from Apple's Mac App Store, and sign up for a subscription with an in-app purchase.

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Attending this week's World Economic Forum gathering in Davos, Switzerland, Apple CEO Tim Cook sat down for dinner with a high-profile collection of fellow guests, including Microsoft CEO Satya Nadella and the newly-elected far-right President of Brazil, Jair Bolsonaro.

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Microsoft is recommending users of Windows 10 Mobile devices migrate to other platforms, including iOS, after the software giant confirmed the end of support for the mobile operating system by the end of 2019.

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Microsoft has started to roll out Files On-Demand for Mac, a function of Office 2019 that allows users to see all of their files held in OneDrive storage from the Mac desktop, with documents downloaded from the cloud only when they are required.

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Looking back at the last month of 2018, Apple revealed how its technology was literally saving lives. However, it also had to contend with lawsuits and a new PR misstep with its iPad Pro.

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Looking back at Apple's November 2018, it looked like investors just weren't getting as into the Christmas spirit as Apple is with its new holiday ads. And maybe Apple is looking for cheer in all the wrong places as Microsoft supplants it as the most valuable company in the world.

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It's only on reflection that you find July contained a lot of news about Siri but we didn't need long-term testing to come to some conclusions about Microsoft's Apple-killing new Surface -- or to back away from taking photos on a Samsung. Taking a look at Apple's July 2018.

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Apple's annual Worldwide Developers Conference dominated much of the month but June also saw awards season -- with Apple both giving and receiving trophies.

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The long-awaited and delayed HomePod finally arrived to a chorus of praise and complaints. Apple also officially moved into its spaceship campus, Woz got taken by a scammer, and the entire Swiss watch market got beaten, all in February 2018.

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Apple's hardware designs, software, icons, marketing, retail strategy, and branding have all been closely copied by its rivals. One thing they aren't copying is Apple's vast, premium installed base of loyal buyers. That's the primary foundation of Apple's wildly successful, global business that's uniquely selling massive volumes of luxury-class, premium-priced products in markets where competitors fight over sales of low-priced commodity units with thin margins. Why can't anyone else achieve what Apple has?

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Sure, it doesn't come with nice gift-wrapping but a subscription to software is something that will be used, remembered and hopefully even treasured. Especially if you buy them something that will radically change or improve how they use their Macs.

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