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Brazilian billionaire hopes to court Apple for device assembly

The eighth richest man in the world hopes he will be able to convince Apple to assemble its products in Brazil, rather than in sometimes-controversial facilities in China.

According to MacMagazine in Brazil, Eike Batista is looking to court businesses to fill in 90 square miles of space at the Port of Acu. He said bringing Apple to Brazil would benefit the country, as customers there would likely no longer have to "pay twice what you pay in the United States."

Batista is clearly dreaming big, as his backup plan is to pitch his plan to carmaker BMW. Construction work is already under way on the Port of Acu, a $1.6 billion project in southeast Brazil.

Batista is a Brazilian entrepreneur who made his fortune in the mining industry. As of 2010, the 53-year-old has a total net worth of $27 billion, and he has publicly stated he hopes to eventually become the richest person in the world. For comparison, Apple Chief Executive Steve Jobs has a net worth of $6.1 billion, making him the 42nd wealthiest American.

Apple's dependance on companies in the Far East to create and assemble its products has at times been a point of controversy. Earlier this year, the iPhone maker was compelled to make a public statement after a rash of suicides occurred at the manufacturing hub of Foxconn in Shenzhen, China.

Apple began auditing its plants in 2006 after a newspaper report suggested workers at a Foxconn plant were treated unfairly and forced to operate under sweatshop-like conditions. Apple now conducts an annual audit of its overseas partners, and last year found that more than half weren't paying their workers valid overtime rates.



114 Comments

jcallows 17 Years · 150 comments

Brazilian billionaire... try to say that 7 times fast.

godrifle 19 Years · 261 comments

Quote:
Originally Posted by jcallows

Brazilian billionaire... try to say that 7 times fast.

Let's all just say Brazillionaire.

ghostface147 16 Years · 1628 comments

Well, if he can build the factories, pay the employees fairly and offer lower costs.....why not? However he better be able to deliver the demand Apple will place upon his company.

paulmjohnson 15 Years · 1368 comments

If there is any truth in this report:

http://sacom.hk/wp-content/uploads/2...nes_sacom3.pdf

I hope Apple start manufacturing elsewhere. The idea that Foxconn didn't actually raise the wages of it's staff, and just announced to the press that they were going to in order to get the focus off the suicide issue is very troubling.