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Monday, September 24, 2012, 06:58 am PT (09:58 am ET)

Motorola ad slams Apple's iOS 6 Maps as 'iLost'

Google-owned Motorola Mobility is attempting to capitalize on dissatisfaction with Apple's new iOS 6 Maps with an advertisement pushing the phrase "iLost" on Twitter.

Motorola


Apple's new iPhone 5 is shown next to a Droid Razr M in the new advertisement, which says Motorola's handset offers "the real world that's fit for your hand." Both phones are shown searching for the address of 315 E 15th in New York City, but Apple's iOS 6 Maps return an incorrect result.

In an accompanying post on Motorola's official Google+ page, the company said that "Google Maps on DROID RAZR M will get you there & not #iLost in Brooklyn."

Apple's iOS 6 Maps have been widely criticized since the software update launched last week. In one example highlighted by AppleInsider, a search for the city of Columbia, S.C., returns the city of Santiago De Cali in the nation of Colombia.

The faulty Maps in iOS 6 have gained such attention that Apple released a statement last week to say the service will get better with time. The new Maps application is a cloud-based solution that Apple has said will improve as people continue to use it.

Still, Apple has reportedly been scrambling behind the scenes to improve its iOS 6 mapping software. According to sources who spoke with All Things D last week, Apple has kept its Maps team "under lockdown" to fix some of the larger errors seen in the new application.

Apple is also said to be actively recruiting software engineers who previously worked in Google's own Maps division. The iPhone maker is looking to bolster its team as it aims to compete with the market leading Google Maps.

Apple's iOS mobile platform previously relied upon Google Maps for its own mapping solution. But the Cupertino, Calif., company abandoned Google Maps with iOS 6 in favor of its own in-house solution, which users have said is not up to snuff in its current form.