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Japanese customers brave typhoon in line for Apple's next iPhones

Customers camped out for this Friday's iPhone launch in Tokyo were offered refuge inside an Apple retail store just before a typhoon hit the area.

Customers have been lined up for the iPhone 5s and iPhone 5c in Tokyo's Ginza since last week. But a powerful typhoon hit the city on Monday, prompting evacuations in some parts of the city.

Before the storm struck, and before the Apple Store was open to the public, customers camped out for the next iPhone were invited inside for shelter, according to Kotaku. Those lined up for Apple's next iPhones were allowed to rest in the store, bring in their wet possessions, and were provided with complimentary bottled water.

A YouTube user who uploaded video of the storm and refuge inside the Apple Store said they were "so moved" by how the company treated its customers.

This year's iPhone launch is especially anticipated in Japan, as the country's largest carrier, NTT DoCoMo, will officially offer Apple's smartphone for the first time. That's helped to spur a price war among Japanese carriers, which has made the new iPhone 5s free with a new carrier contract subsidy for some customers.

In the U.S., some customers began lining up outside of Apple's flagship Fifth Avenue store early this month, before Apple had even officially announced the iPhone 5s and iPhone 5c. Last Friday, Apple began taking preorders for the iPhone 5c, but the iPhone 5s is not available for reservation, meaning customers will have to queue up outside of an Apple or carrier store this Friday if they want to get their hands on the new handset on launch day.



25 Comments

applesauce007 17 Years · 1703 comments

This is another global Apple phenomenon that the competition can not copy. Apple must have a strong patent on this.

dnd0ps 12 Years · 252 comments

When you think about it, Apple IS a Japanese company. The fanatical attention to detail, the amazing support, their stores even resemble Japanese Buddhist temples . 

island hermit 14 Years · 6214 comments

When companies start lowering the contract price of the 5S, guess which phone is going to sell out first.

 

I think the 64 bit chip is going to be a big draw.