Neil Hughes
Popular video streaming service Hulu, which currently requires users to subscribe to its "Plus" service to view content on their iPhone or iPad, will begin offering free viewing of select ad-supported programming on mobile devices this summer.
The company's plans were announced on its official blog on Wednesday, where it revealed that some full TV episodes will be viewable on devices like Apple's iPhone and iPad. Hulu also revealed that it will launch the next generation of its Hulu Plus application for iPhone later in the summer.
Hulu's plans for ad-supported free viewing are apparently limited to "mobile devices," which would suggest that the free streaming content will not make its way to Hulu's official Apple TV channel.
To date, Hulu's iOS applications have required a paid Hulu Plus subscription in order to view content. Some of that content has, however, been available to view for free on Hulu's website for desktop users on Mac or PC.
Hulu also announced Wednesday that its Plus subscription service, which costs $7.99 per month, has surpassed 6 million subscribers. In addition to rebroadcasting cable and network TV programs, Hulu also offers subscribers its own original content, including "Deadbeat," "Moone Boy," "The Awesomes," "Quick Draw," and the Sports Emmy-nominated series "Behind the Mask."
Hulu has more than 1,700 advertisers, and it plans to roll out new ways for companies to reach its customer base. Accordingly, three new "ad innovations" were also announced on Wednesday: in-stream purchasing, which will debut later this year with Pizza Hut as a launch partner; cross-platform interactive ads optimized for a user's current viewing device; and "Hulu 360 Ad," which will target mobile users with advertisements that go "beyond the traditional video ad."
Oliver Haslam
Christine McKee
Malcolm Owen
William Gallagher
Amber Neely
Andrew O'Hara
21 Comments
What took 'em so long.
Its like Deja Vu all over again.
What's the difference? You have to watch ads even on the paid version (which I think is BS, since they are charging both the user a subscription AND the companies to advertise on the shows.) I guarantee you that you won't have full access to all the programming they offer on the iPhone or iPad without a subscription.
Hulu is going to have ads? Shocker. Heck- even paying $7.99 you still get ads!
"Select" is the key word here.