Sam Oliver
The Apple Watch has sold more units in the first nine weeks following its launch than either the iPhone or iPad did at the same point after their respective releases, Apple CFO Luca Maestri said on Tuesday.
Though Maestri declined to give specific numbers when speaking to the New York Times, his comment does provide some context for Apple Watch sales data which Apple has otherwise kept closely guarded. The iPhone sold around 1 million units through its first three months, and just over 3 million iPads were shifted in the same length of time.
Combined with 56-percent sequential growth in revenue for Apple's "Other Products" category — Â which includes the Apple Watch along with the iPod and Apple TV — Â Maestri's comment suggests that Watch sales have been better than many expected. Apple has chosen not to reveal exact sales figures.
Even with only 3 million units sold, the Apple Watch is easily the best-selling smartwatch yet and has quickly put a chokehold on the market. Rival smartwatch makers are thought to have shipped just over 4 million devices in all of 2014.
Analyst expectations for first-year Watch sales were all over the map before the device's launch, ranging from 5 million to 20 million and sometimes more. Apple is poised to reach toward the upper end of that spectrum if Watch sales continue at this pace, especially with the wearable likely to be a popular gift choice for the holiday season.
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28 Comments
That's nice. This is spin. As an investor, I want real numbers.
[quote name="Cash907" url="/t/187302/apple-watch-sales-beat-iphone-ipad-through-9-weeks-cfo-luca-maestri-says#post_2750776"]That's nice. This is spin. As an investor, I want real numbers.[/quote] You can't have those numbers and you're not entitled to them.
I'm spitballing 2.1 million. 78/18/4 for Sport/Regular/Edition split.
Maybe Apple should just break out the number for Apple Watch and Apple TV outside of the "Other" category and lay it out and not try to justify it any other way to keep all those idiots at Wall Street happy! Let's not let them guess and give them yet another reason to bash Apple. Even if the number is around 3 Million watches, it is still lot better than other smart watches that have shipped collectively. Just Apple Watch brings in more than billion dollars, which by itself is envy for may companies.
[quote name="Cash907" url="/t/187302/apple-watch-sales-beat-iphone-ipad-through-9-weeks-cfo-luca-maestri-says#post_2750776"]That's nice. This is spin. As an investor, I want real numbers.[/quote] Actually you want revenue/profit numbers.