Roger Fingas
A sizable 62 percent of adult Americans who already own an Apple Watch are planning to give the device as a gift, according to the results of an Reuters/Ipsos poll published on Tuesday.
In all, about 7 percent of the poll group — 15,595 people, surveyed online between Oct. 21 and Dec. 4 — said they were planning to gift an Apple Watch, Reuters observed. That could potentially translate into sales of 16 million units, though such an estimate is based on 2014 census projections, and also excludes teenagers.
The device was already owned by 6 percent of those polled, which lines up with earlier Reuters/Ipsos data suggesting that 6 percent planned to buy it.
Apple has been notoriously quiet about Watch sales, declining to provide exact numbers. Even the revenue generated by the device is lumped under an "Other Products" category in quarterly figures.
The company is nevertheless banking heavily on the appeal of the Watch as a gift. In the past few months it has raced to get the device to more countries and more third-party retailers, and introduced a bevy of new colors and accessories, such as the $79 Magnetic Charging Dock. It's also continuing to pepper TV with commercials, and those third-party retailers have been offering special holiday discounts.
Andrew Orr
Wesley Hilliard
Malcolm Owen
Christine McKee
William Gallagher
19 Comments
Adventitious propagation!
Accurate or not...nice.
How is this possible? Back in April Mark Wilson at Fast Company told us this device was a flop; something everyone was thinking but only he had the guts to say out loud.
I did my gifting with the better half when it first came out.
Happy wife, happy life.
She has taken quite a shine to it. Being stainless steel helps in that regard!
When I first read the title of this article, I thought it meant that 62% of people who bought Apple Watches planned to gift [the one they bought] to someone else as if they weren't happy with it. :)