Disney CEO & Apple board member Bob Iger calls Apple TV best television interface ever

The ease of use of the Apple TV is a good thing for content creators, Disney Chief Executive Bob Iger said in an interview on Monday, praising Apple for creating what he believes is the most intuitive television user interface ever.

Iger's high praise came in an interview with Bloomberg, where he was asked about potential future collaborations between Disney and Apple. While Iger declined to reveal any future plans between the two mega-corporations, he did say that Disney has a great working relationship with Apple, and he expects that to continue.

He also sees the new fourth-generation Apple TV as a good thing for Disney, based on how user friendly it is. He said devices that offer a better consumer experience are ultimately good news for content creators such as Disney.

"This may sound like a blatant commercial for Apple, but the Apple TV box and the interface that it provides is the best user experience I have seen, ever, for television users," Iger said. "As an intellectual property creator or as a content creator, that's great news for us."

Iger's endorsement of the Apple TV should come as no surprise — Â the Disney CEO serves on the Apple board of directors, and late Apple cofounder Steve Jobs was Disney's largest individual shareholder, thanks to the acquisition of Pixar.

Still, the ringing endorsement from Iger bodes well for the future of the Apple TV and its new tvOS App Store, which is dependent on content from third-party creators. Disney is one of the biggest names in entertainment, responsible for content from Pixar, Marvel Studios, the blockbuster "Star Wars" franchise, the ABC family of networks, and much more.

Iger has served on the Apple Board of directors since 2011. He also owns millions of dollars' worth of AAPL stock.

47 Comments

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cropr 11 Years · 1143 comments

About 9 years ago

Did they let somebody else enter the password, because that part is by far the worst on the market?

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rogifan_old 9 Years · 725 comments

sog35 said:

cropr said:

Did they let somebody else enter the password, because that part is by far the worst on the market?

GTFO. Go use the remote app

Considering it wasn't available when the TV first launched perhaps not everyone knows it's available?

Since Iger is an Apple board member I wouldn't expect him to be anything other than positive, but I wouldn't call a grid of apps to the the best interface ever. Seriously the TV interface could be so much better. And I hope it will get better over time.

sirlance99 11 Years · 1301 comments

sog35 said:

cropr said:

Did they let somebody else enter the password, because that part is by far the worst on the market?

GTFO. Go use the remote app

No, you GTFO and stop being such a cry baby when people have legitimate thoughts about Apple when they are negative. Pretty much almost everyone said it sucked with the logins when the Apple TV came out. Because it did. Deal with it.

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evilution 13 Years · 1395 comments

Have to agree. Inputing a password with that remote was soul sucking. Why should you have to own and use an iPhone or iPad to make AppleTV useable?
Now I have turned up the sensitivity on the remote, it doesn't take 1 full swipe to move 1 place. 1 swipe moves it a bit more like I was expecting.
Still works less well than the old D pad on the previous remote.

why- 9 Years · 305 comments

I still prefer the old rabbit-ears TV interface