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Apple plans new flagship store in central Stockholm — report

Scandinavian consumers could soon have a landmark Apple Store to call their own, as the company is reportedly preparing to begin construction on a new flagship location in the Swedish capital city of Stockholm.


Apple Store, Stanford


While Apple is still navigating the intricate permitting and planning process, the company eventually hopes to build a destination store similar to the famous Fifth Avenue location in New York City. To help expedite the process, Apple retail chief Angela Ahrendts has been personally involved in negotiations with city officials, according to Swedish daily Expressen.

The iPhone maker is thought to have its eye on a site — now home to a TGI Friday's — near the northern end of King's Garden in central Stockholm.

The plan reportedly calls for an all-glass facade through which pedestrians would be able to view the famous park. An amphitheater-style outdoor seating area with a fountain and cafe tables would be included.


Looking north, the new Apple Store would sit between the fountain and a major street behind the current one story TGI Friday's.


Apple is expected to officially unveil the Norman Foster-designed outlet next week with an exhibition at Stockholm's House of Culture.

Barring any setbacks, the company aims to open the new store within the next two years. There is no word yet on what would become of Apple's current Stockholm location in the Täby Centrum shopping mall.