Apple enlists help of Cookie Monster to highlight 'Hey Siri' in new iPhone 6s ad

Apple on Wednesday shared a new iPhone 6s ad starring Sesame Street's Cookie Monster and focusing on "Hey Siri," a new hands-free control function introduced last year.

The minute-long spot posted to YouTube, titled "Timer," finds the famously famished blue Muppet doing what he loves most — baking cookies — with a little help from Apple's always-on Hey Siri feature.

A well-crafted ad, "Timer" starts out with Cookie Monster popping a tray of cookies into the oven, but instead of setting a cooking timer by hand, he invokes the built-in virtual assistant. Presumably because his hands are dirty.

While waiting, he asks Siri to play his "Waiting Playlist," which aptly kicks off with Jim Croce's ballad "Time in a Bottle." The remainder of the commercial shows the Muppet biding his time, paging through a cookbook, playing with and eating kitchen utensils, putting on an impromptu puppet show with oven mitts and, of course, constantly checking and rechecking his iPhone's timer. His impatience is palpable because cookies are delicious.

Apple previously highlighted Hey Siri functionality in a commercial that aired in December.

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16 Comments

gtr

said about 8 years ago

Clever and amusing.

Google generally ignores cookies.

lighteningkid

said about 8 years ago

I love that ending - "The number of the day is 6 and the letter is S".

mrmarkdemaio

said about 8 years ago

lighteningkid said:

I love that ending - "The number of the day is 6 and the letter is S".

I didn't even notice that...thanks for pointing it out. that just made a cute commercial really interesting...it's the little things, isn't it.

janiceandrusty

said about 8 years ago

Clever, but it reminded me of when Oscar The Grouch was on "Portlandia".

apple ][

said about 8 years ago

Good commercial!

That's one of the better Apple commercials that I've seen in quite a while, in my opinion at least.

I actually use my iPhone and iOS devices exactly like the Cookie Monster, whenever I'm cooking something or preparing food. It's so simple, it's handsfree, it's quick, and it works good. I use the timer and alarms to keep track of various things every day.