Apple Annapolis latest to get 'next generation' retail treatment

Apple opened its relocated Annapolis Mall store in Maryland on Saturday with "next-generation" renovations developed under retail chief Angela Ahrendts, including a large custom TV display, interactive wooden cabinetry and a massive sales floor.

As expected, Apple Annapolis (Apple dropped the "Store" moniker earlier this week) boasts a huge 37-foot TV display that anchors all "next-generation" outlets. The custom-built installation, estimated to cost $1.5 million, was first introduced at a Memphis store in March, though the Annapolis version appears to be much thinner.

Like other "next-generation" outlets the Annapolis location features large glass panel doors that swivel open to high-flung illuminated ceilings designed to create an open atmosphere.

Populating most of the floorspace are update versions of Jony Ive's iconic wooden display tables. The tables closest to the door are filled with various iPad and iPhone models, the second row with MacBooks and Apple Watch, and the third with Mac desktops. Tables near the back of the store are reserved for Genius Bar appointments and workshops.

As usual, display cabinetry dubbed "The Avenue" take up wall space and show off first-party accessories, Beats headphones and other accouterments.

The Annapolis store opening is Apple's second this week after the company opened an outlet in the World Trade Center's Oculus building in New York City. Ahrendts made an appearance at the event on Tuesday.