Roger Fingas
Apple on Thursday introduced a new weekly feature at the iOS App Store, "This Weekend Only," highlighting discounted goods and services available through iPhone and iPad apps.
The promotion will appear in the Apps tab every Thursday, according to Apple. Discounts will be valid through Sunday.
The first batch of apps includes HotelTonight, Glasses by Warby Parker, Under Armour, Chipotle, and Shoptiques. With HotelTonight, for instance, users can get up to 40 percent off a room, while Chipotle is offering free chips and queso with an entree.
Apple's language suggests that going forward, This Weekend Only will concentrate on a single app each week, instead of several.
The company redesigned the App Store for this fall's iOS 11, switching up its layout to draw more attention to featured items.
Charles Martin
Christine McKee
Wesley Hilliard
Malcolm Owen
Andrew Orr
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7 Comments
Waiting for the trolls to chime in about how Apple having anything "discounted" means they're doomed...
Is the only way for me to browse an entire category of apps is by choosing Apps > Browse all Categories > See All Top Paid and Top Free apps in that category?
Whoa. The graphic design took a terrible hit with that one. Looks like an Android store promo.
Goes hand in hand with the way the website front page looks like it loaded content with no CSS.
iWoot? iMeh? I wonder if the apps are refurbs. (Sorry couldn't resist)