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DigiTimes reiterates claim of 15.4-inch Apple 'MacBooks' in Q2

A technology publication situated in Taiwan is reiterating its claim that Apple Inc. next quarter will expand its consumer line of 'MacBook' notebooks to include a 15.4-inch model.

Citing industry sources, the publication said the new model will fill the gap between the company's 13.3-inch MacBooks and the 15.4- and 17-inch MacBook Pros in an effort to boost shipments of the Intel-based notebooks.

MacBook shipments, which enjoyed substantial gains in the second half of 2006, will reach 700,000 units in the first quarter of 2007, according to the report. Meanwhile, expectations for unit shipments for the remainder of the year are said to be 'even greater' following the introduction of the 15.4-inch model.

"Prices for the 15.4-inch MacBook models are likely to be more competitive than their 13.3-inch counterparts, due largely to the relatively lower cost of 15.4-inch LCD panels, and will therefore help push further sales of MacBooks," the publication said.

While iPod and electronics maker Foxconn (Hon Hai) was rumored to have been in the running for the lucrative 15.4-inch manufacturing contract, it was eventually unsuccessful, DigiTimes added. Instead, MacBook Pro maker Quanta Computer is reported to have landed the winning bid and will join Asustek Computer as a second supplier of MacBooks.

The accuracy of the report is currently unknown, as DigiTimes has historically been inaccurate in its predictions on Apple's future hardware directions. However, it should be noted that one of the publication's most recent claims, regarding the use of LED backlit displays in a future MacBook Pro designs, is reportedly accurate.

According to AppleInsider's own sources, Apple next quarter will introduce a revision to its 15-inch MacBook Pro that will mark a gradual transition away from cold cathode fluorescent backlights (CCFLs) and towards LED backlights.

The LED backlight implementation will allow for improved notebook battery life and displays that will maintain their initial levels of brightness longer into their respective life-cycles.



91 Comments

bigdaddyp 810 comments · 18 Years

Maybe I am being dense but I just do not see a large demand for this product. I know I have heard a lot of grumbling for 12 mbp but have not heard anyone asking for a 15 mb.

bageljoey 1997 comments · 18 Years

This is good news, I think. Some prospective switchers I have talked to were not in the market for a pro $ystem but thought 13 inches might be smaller than they wanted. Since I was showing them on my 15 inch Ti book, its harder for me to say "13 is enough..."
I hope the price is right!

vulcan1 54 comments · 17 Years

Wonder if the 15,4" MacBook will come with integrated graphicscard too? That's sort of what's kept me from buying the MacBook, i'm not convinced yet if the 13,3" MacBooks graphicscard is powerful enough. I sort of wish the MacBook will get revised too, or that there will be a 13,3" MacBook Pro

backtomac 4522 comments · 18 Years

Quote:
Originally Posted by bigdaddyp

Maybe I am being dense but I just do not see a large demand for this product. I know I have heard a lot of grumbling for 12 mbp but have not heard anyone asking for a 15 mb.

It will be the best selling product in Apple's lineup. That's the best selling size of laptop. Apple is the only vendor that only offers 'pro' model in this size and it is quite expensive.

umijin 133 comments · 19 Years

Apple needs to GET SMALLER with its laptops or it will continue to have lackluster sales in the #2 consumer market in the world - Japan.

These overweight machines, while fast, just don't cut it here, with so many fast and small Windoze laptops on the market.

If ASUS can do it -why can't Apple?