Zach Spear
"We did a follow-up interview with Jony Ive at Apple in California last week, and enjoyed the opportunity of filming inside Apple's design facilities," Hustwit wrote on a website promoting an upcoming film.
"I felt like Charlie in Willy Wonka and the Chocolate Factory," he added, "except everything was made of shiny aluminum instead of candy. Â And there were no oompa loompas."
Hustwit is working on a documentary called Objectified that will examine industrial design. Â The film is described as "a look at the creativity at work behind everything from toothbrushes to tech gadgets."
Hustwit's other credits include a documentary about the band Wilco, one filmed during a Death Cab for Cutie tour, and another documentary about electronic music pioneer Robert Moog.
Apple design chief Jonathan Ive somewhere in Apple's design studio | Source: Objectified
His documentary about graphic design and typography, Helvetica, premiered in 2007.
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47 Comments
Looks more like a machine shop than a design studio. Presumably, it's the prototype shop.
Looks more like a machine shop than a design studio. Presumably, it's the prototype shop.
Looks like a bunch of waterjets...
Looks like a bunch of waterjets...
I see at least four machines that look like vertical milling machinines, one for sure against the back wall, the machine doors are open.
Wish our granite tabletops were on wheels like that.
Cant wait.
I love all those topics too so chances are I would like the movie when it comes out.
Well except for "Death Cab for Cutie."
ZOMG what an over-rated noisy horrible band that is!
They are the only purchase from iTunes I regret so far and I buy a *lot* of music.