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Steve Jobs' $450 eyeglasses a hot seller following death

Late Apple co-founder Steve Jobs' trademark glasses, which cost roughly $450, have seen a dramatic spike in sales since his passing.

Jobs' preferred glasses were the German Lunor Classic Rund PP. The cover of the recently released "Steve Jobs" biography prominently featured a photo of him wearing a pair.

Lunor's website currently advertises the frames as "The Glasses of Steve Jobs," as noted by a report from The Wall Street Journal.

At a recent optical trade show in Hong Kong, Power Bloom, the Asian distributor of the glasses, set up a tribute to Jobs in a display case with the frames.

“Steve Jobs 1955-2011: We have lost an ultimate genius. What he has left us are his overwhelming ideas and his favorite glasses,” the display read.


A display for Steve Jobs' trademark glasses at a trade show in Hong Kong. Credit: Alex Frangos/Wall Street Journal.

According to Garick Tsui, a marketing executive for Power Bloom, sales of the round-lensed glasses have "dramatically increased" in the weeks after Jobs died.

“After he passed, many, many clients and customers asked for these glasses,” he said, estimating that sales were in the hundreds.

When questioned whether the company might be inappropriately profiting from his death, Tsui simply replied, "People see these as a tribute to Mr. Jobs."

Steve Jobs biography

Due to complications with a rare form of pancreatic cancer, Jobs passed away on Oct. 5 at age 56.



71 Comments

tallest skil 15 Years · 43086 comments

Horribly misleading title.

Not Steve Jobs' personal pair(s), the make of his personal pair(s).

thedisco 14 Years · 24 comments

Anyone else find this kind of hero worship slightly unhealthy (both with the glasses and turtlenecks)?

Seems to be the antithesis of everything Steve was about..

"Your time is limited, so don’t waste it living someone else’s life."

stelligent 15 Years · 2680 comments

Steve Jobs's glasses ... or Harry Potter's?

stelligent 15 Years · 2680 comments

Quote:
Originally Posted by TheDisco

Anyone else find this kind of hero worship slightly unhealthy (both with the glasses and turtlenecks)?

Seems to be the antithesis of everything Steve was about..

"Your time is limited, so don’t waste it living someone else’s life."

I agree. To prevent the copycats from taking over the world, he bought up the global supply of black mock turtlenecks (which subsequently spawned their supply chain management strategy).

swissmac2 19 Years · 216 comments

I thought they were known as John Lennon glasses, but to be honest, anyone growing up in the UK who needed glasses as a kid in the 60s would be given a pair of these as they were the cheapest available. Back then there were no frameless versions though, to be fair.