AppleInsider Staff
A Samsung ad revealed on Saturday pits Apple's new iPhone 5 directly against the Galaxy S III, listing the two handsets' features side-by-side in what appears to be a highly subjective comparison.
Titled "It doesn't take a genius," Samsung's new print ad obviously references Apple's widely-panned TV spots and customer support representatives, called "Geniuses." Ironically, Samsung's ad also serves to point out that the company does not offer the same level of hands-on customer care.
The main thrust of the advertisement is to illustrate the huge amount of features the Galaxy S III has over the iPhone 5, with the extremely long list of trademarked smartphone functions doubling those found on Apple's new device. Going further, most of the tech specs Samsung chose to attribute to the iPhone are trumped by its own unit.
Things get a bit tongue-in-cheek when Apple's new Lightning connector is mentioned, of course as a negative, with Samsung describing the part as "A totally different plug" versus the S III's "Standard micro USB plug.
While not unexpected, the ad fails to mention the numerous enhancements coming with iOS 6, Apple's mobile operating system that some say gives the company an edge over other smartphone makers because it can tailor the software and hardware in-house. The fact that Samsung's handset uses a year-old version of Android was not mentioned.
Samsung's ad is scheduled to go to press on Sunday, though it is not clear what publications in which it will be running.
Malcolm Owen
Oliver Haslam
Andrew O'Hara
Wesley Hilliard
William Gallagher
Christine McKee
277 Comments
So if the gyroscope goes wonky in your pocket, you miss a call from your wife telling you she loves you and that she won't be home for dinner because she's in the hospital on life support.
Because those operators can be unfriendly and unhelpful! And have stereotypically nasal voices. Step into the future and directly call the person on the other end!
"Symptoms of PTMP include drowsiness, lethargy, insomnia, irritability, itchy genitals, and bed wetting."
"Now… stay… sta~y… goo~d phone, goo—no, no~…"
OH! So THAT'S what they mean when they say "true multitasking"! They can actually see two applications at once!
And finally,
Because Apple has the patent on the logical way to zoom.
This ad is insulting even to those who would purchase a Galaxy III.
Apple's decision to not only stay at the same width but to correctly and factually state that it is the correct size for a phone.
The physical dimensions of the iPhone will prove to be a modern design classic. They got it spot on.
As Apple continues to take more control over their hardware components I expect future iPhones and Apple products to pull away even quicker from the pack.
That Galaxy thingie is too damn big. It's more like one of those phablets than a phone. I'd take the iPhone 5 for its dimensions alone.
Love the hate.
And finally,
Because Apple has the patent on the logical way to zoom.
Don't you have some adapters to be ordering?