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iPhone 5 helps Apple capture 22% of global smartphone market in Q4 2012

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High demand for the iPhone 5 grew Apple's share of worldwide smartphone shipments to 22 percent in the fourth quarter of 2012, which represented 11 percent of the entire mobile phone market.

New data published on Thursday by research firm Canalys shows Apple's 4.8 million combined iPhone shipments for the last quarter of 2012 represented 22 percent of the global smartphone market, up from 15 percent in 2011.

The firm noted that while overall mobile phone shipments were flat for the three-month span at 438.1 million, the smartphone market grew 37 percent to reach 216.5 million units over the same period.

As for operating systems, Android accounted for 34 percent of all phones shipped, while Apple's share iOS grew to 11 percent. Google's OS captured 69 percent of the smartphone market, down from 74 percent quarter-to-quarter.

On a per-vendor basis, Samsung grew 78 percent in the December quarter, while Chinese companies Huawei, ZTE, Lenovo and Yulong saw growth in the triple-digits. Apple and Samsung continue to dominate the smartphone market, however, after shipping 47.8 million and 62.9 million devices, respectively.

"BlackBerry, Microsoft and Nokia, as well as other Android vendors, have strategies and devices in place to attack, but the task is daunting to say the least," said Canalys Principal Analyst Pete Cunningham. "When we look at the whole of 2012, Nokia remained the number three smart phone vendor, shipping 35 million units, but Apple in second place shipped 101 million more handsets. First-placed Samsung shipped 74 million more than Apple – the gaps are colossal."

Source: Canalys

The firm's numbers offer further perspective on earlier reports from IDC and Apple's own quarterly earnings conference call for the company's first fiscal quarter of 2013.

It should be noted that during the most recent call, Apple reported 47.8 million iPhone sales, a figure Canalys noted above as units shipped. The exact number of Android handsets sold remains unknown as other OEMs, such as Samsung, do not traditionally release those statistics.



8 Comments

drblank 18 Years · 3384 comments

And I'm sure Apple is gaining even more global market share this quarter. It's just a matter of time until Apple signs on China Mobile, which should DEFINITELY increase their market share leaps and bounds, since China Mobile represents a HUGE market potential for Apple. I'm sure we'll hear something this year, but Apple has to be ready to gear up for the potential demand. Once they get CM signed on, it wouldn't surprise me if that represented 100 Mil users in the first 12 months. The question is, can Apple/Foxconn build them enough product fast enough once Apple signs a deal with CM.

drblank 18 Years · 3384 comments

The part that is really misleading to me is that Android is an OS development platform and each company has their own spin on it, plus the different versions of OSs.  Most Android users are STILL using 2.x.  That to me says that Android platform is dysfunctional.


The other problem is that Samsung's spin on Android is different than HTC, so it's kind of misleading to suggest that they are the same OS, when they have differences between each mfg and each product they sell since they have a variety of different versions of Android that their modified OS is based on.

 

What Google SHOULD have done is develop an OS like Microsoft develops Windows and charge $10 a copy for each OEM unit sold and then release the new version to everyone at the same time and to their user base at the same time.  But I think it's too late to change their roll out strategy.

 

For now, I look forward to the next model phone as soon as my current 2 year contract is up.

blackbook 13 Years · 1360 comments

This still won't stop analyst from clamoring for a bigger iPhone and a cheaper iPhone.*smh*

anantksundaram 18 Years · 20391 comments

Sales. Shipments. Sales. Shipments. Sales. Shipments.........

 

Thus junk never ends. Sigh.

 

(But major kudos to AI for the last para of the article! The first time that a tech blog has pointed this out, afaik!! Yea.)