Neil Hughes
Apple's launch of the iPad Air alone was enough to trump activations of both the iPad mini and fourth-generation iPad one year ago at U.S. carrier AT&T.
AT&T announced on Monday that iPad activations for the launch weekend of the iPad Air were up more than 200 percent year over year. The comments from AT&T Chief Executive Ralph de la Vega mark the first official statement regarding iPad Air sales, as Apple declined to offer its own numbers on Monday.
"iPad activations on AT&T increased more than 200% over the past three days compared to last year's launch weekend, driven by consumer excitement around the new iPad Air and the popularity of AT&T Mobile Share, which lets customers add an iPad to their existing data plan for just $10 a month," de la Vega said. "We also saw strong demand for AT&T Next, which offers customers an iPad for $0 down on the nation's fastest and most reliable 4G LTE network."
AT&T's comments are joined by online tracking data which suggests the new iPad Air is significantly more popular after three days of availability than both the iPad mini and fourth-gen iPad were at the same point last year. Data from Fiksu found that the iPad Air already represents 0.74 percent of all active iPads online, compared to 0.15 percent for the fourth-gen iPad last year.
Last year, after the iPad mini and "iPad 4" launch weekend, Apple issued a statement announcing that total sales of both devices exceeded 3 million. But this year, Apple only launched the iPad Air on Friday, as the second-generation iPad mini with Retina display is set to launch later this month.
Apple declines to detail sales figures on specific product models, such as breaking down iPad mini vs. full-size iPad popularity. It's likely for this reason that Apple has remained silent about the iPad Air launch weekend.
Malcolm Owen
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14 Comments
This and the China Mobile Deal over next week-end and the stock should go up.
Imagine when Apple announce its numbers after the mini launch week-end, going to be huge.
btw up 200% means 3 times last year number? if I say up 100% aint that 2 times last year number?
This and the China Mobile Deal over next week-end and the stock should go up.
Imagine when Apple announce its numbers after the mini launch week-end, going to be huge.
btw up 200% means 3 times more? if I say up 100% aint that 2 times more?
No. The word "more" and its placement is the problem. Up 200% more means 3 times the original; up 200% does not mean 3x more. Same for 100%. Three (3) times more is 400% of the original amount.
No. The word "more" and its placement is the problem. Up 200% more means 3 times the original; up 200% does not mean 3x more. Same for 100%. Three (3) times more is 400% of the original amount.
sorry, I meant 3 times last year numbers. edited
I'm guessing 10,000,000 units combined for opening weekend.
Cook did not call it an iPad Christmas for nothing.
30,000,000 units for the quarter
60,000,000 iphones
10,000,000 ipods
100,000,000 total iOS devices sold in holiday Quarter
(first one to identify this reference wins!)
I'm torn between buying a new mini or the new iPad Air The weight reduction alone on the air is amazing and the bevel is reduced on two sides so it could work out almost like a mini. In the end the decision is probably going to come down to just how portable the air is and Can I get it in my jacket pocket. I like the bigger size for taking notes on the Notability App, I mainly use it for when I'm out and about at starbux doing my writing, etc. I thought the Mini would be perfect but the specs on the new air are so amazing I'm consdiering it instead. my trusty iPad 2 is really good too , just too big and heavy to heft around all the time.