Shane Cole
Cupertino's favorite hobby received a minor update Tuesday with the addition of Red Bull TV, an advertisement-free all-digital television network focused on action sports, music, and cultural events.
Red Bull TV features live content as well as short- and long-form shows and films — the energy drink maker says the channel is aimed at being viewers' "exclusive wingman to the best seats at spectacular sporting and culture experiences worldwide." The update was first noted by Variety.
The channel is available worldwide and came to Apple's iOS platform in the form of a dedicated app in 2010. At press time, it boasts featured content like the "Psychedelic Golf Challenge" and footage of test runs from the famous Pike's Peak hill climb race.
Tuesday's update comes just over one month after Apple added Watch ABC, Bloomberg, and the Korean-language KOR TV to their set-top streamer. The company has been aggressively expanding the Apple TV's content selection as the battle for the living room heats up, also adding channels for PBS, Yahoo Screen and Major League Soccer, among others, in recent months.
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14 Comments
*crickets* Amazon instant video, show time, BBC, vudu, etc. Then we can make news. ;)
I wish the "Le TV" can become a channel. Currently, it is only an iOS app.
Excellent!! RBTV was the only place to watch the Pike's Peak International Hill Climb in 2013. This will make it easier in 2014.
I don't know the coverage that Red Bull has in the USA but here in Europe they are extremely well known. Under other circumstances I would say "little steps" but in the case of Red Bull, this is a serious step forward as RB's profile here is very high.
So, this must very good news for Apple TV as far as I am concerned - this should pressurise other media companies who are hanging back!
While I'll enjoy this channel update more than KORTV, I'm looking forward to a software update to fix Photo Stream. It would be nice to see all 1,000 photos I have in my stream just like I can on every other iOS device I own. Here's the [URL=https://discussions.apple.com/thread/5375167?start=0&tstart=0]obligatory link[/URL] for the ones on here who think everything works perfectly in the Apple world....